North State "Imagine Planets"
Working with executives at Trone Brand Energy, telecommunications company North State sought to promote their new fiber initiative at a level that would position them as a major player. To produce two :30 spots with spectacular production values, Trone and North State tapped the power of creative production company Wondersmith. "In one 14 hour day, we shot two broadcast spots utilizing two custom sets," says Wondersmith EP Joe Murray. "The set design perfectly supported the tone the client wanted to achieve for each spot and left us ample negative space for visual effects in post." "This was a job made for Wondersmith," added Thom. "From the initial concepting phase, we helped define the visual arc of the characters' inspirations, using those visuals to point back to the brand in entertaining ways. It is an honor when a client entrusts you with creating their visual vocabulary."