Nestle "A Million Ways to Outshine"
ByRight Word Media
The Outshine snacks brand is launching a new campaign called “A Million Ways to Outshine,” with a high-energy track from KBV Records’ artist Romans Are Alive. The band’s song “Green Light Burn Bright” was licensed via KBV for the campaign, which breaks in early May, created by agency J. Walter Thompson, New York. Project: “A Million Ways to Outshine”” (:30) Airdate: May 1, 2014
Client: Nestle/: Outshine Fruit Snacks
Agency: J. Walter Thompson, New York
Creative Director: Chad Baker, Art Director: Lindsey Montague, Copywriter: Chelsea Dubois, Producer: Gillian Blain, Director of Music & Radio: Paul Greco
Production Company: HSI/ The Sweet Shop, New York
Director: Margret & Joy/ Mark & Louis, Executive Producer: Maddie Carlton/ Laura Thoel,
Music: KBV Records, New York
Artist: Romans Are Alive, Licensed Track: "Green Light Burn Bright” (Outshine Mix), Executive Music Producer: Tony Verderosa
Editorial: Cosmo Street, New York
Audio Post: Sound Lounge, New York
Engineer: Rob Difondi
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