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Nestle "A Million Ways to Outshine"


Right Word Media
Wednesday, May. 7, 2014


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The Outshine snacks brand is launching a new campaign called “A Million Ways to Outshine,” with a high-energy track from KBV Records artist Romans Are Alive. The band’s song “Green Light Burn Bright” was licensed via KBV for the campaign, which breaks in early May, created by agency JWalter Thompson, New York.  Project: “A Million Ways to Outshine”” (:30)  Airdate: May 1, 2014

SPW Credits

Client: Nestle/: Outshine Fruit Snacks

Agency: J. Walter Thompson, New York
Creative Director: Chad Baker,  Art Director: Lindsey Montague, Copywriter: Chelsea Dubois, Producer: Gillian Blain, Director of Music & Radio: Paul Greco

Production Company: HSI/ The Sweet Shop, New York
Director: Margret & Joy/ Mark & Louis, Executive Producer: Maddie Carlton/ Laura Thoel, 

Music: KBV Records, New York
Artist: Romans Are Alive, Licensed Track: "Green Light Burn Bright” (Outshine Mix), Executive Music Producer: Tony Verderosa

Editorial: Cosmo Street, New York

Audio Post: Sound Lounge, New York
Engineer: Rob Difondi

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