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Knott's Scary Farm "Clown"


Artisans PR
Thursday, Oct. 30, 2014


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If the new ad campaign for Knott’s Berry Farm is any indication, visitors to the park’s annual Knott’s Scary Farm event are going to get the bejesus scared out of them. Chicago hybrid production studio Vitamin Pictures produced the multi-platform package for agency Cramer-Krasselt. It consists of a series of gritty, high tension television ads and webisodes populated by sinister clowns, macabre dentists and ravenous zombies.

The creep factor is high. Clown follows a young woman through a bleak warehouse scattered with children’s toys. Turning a corner, she’s confronted by a demented clown with a tortured grin. Just as he’s about to pounce, the scene cuts to a title card reading “Whatever you’re imagining, it’s here.” 

Agency: Cramer-Krasselt.
Will Meyers, producer; Pat Hanna, creative director; David Vaca, art director; Tom Katers, writer.
Production: Vitamin.
Danny DelPurgatorio, director; Larissa Berringer, executive producer; Melody Hinkley, line producer; Chris Vinopal, director of photography; David “Big” Krause, production designer; Cirque FX, prosthetic makeup; Rob Foster, art director; Danny DelPurgatorio, compositor; Michael Siegel, concept artist/3D generalist; Francis Vallejo, storyboard artist; Andrew Maggio, editor; Fred Keller, colorist; Lauryn Grimando, associate producer.
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