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Bud Light's "Dropping the Beat" with Lil Jon


Monday, Aug. 10, 2015


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Talk about high stakes filmmaking? A daring beach shoot took director Eif Rivera from hip hop to pop top as his first crossover commercial is now airing on national television for Bud Light. Rivera’s “Dropping the Beat with Lil Jon” spot was produced for Bud Light's agency, Energy BBDO of Chicago, by Creative Film Management (CFM).  The Bud Light spot is Rivera’s first commercial crossover effort, having produced wildly successful music videos for top artists like Nicki Minaj, Puff Daddy, Lil Wayne, 50 cent, and others. He was voted America’s top hip hop director by the readers of XXL Magazine in 2014.


Client: Anheuser Busch | INBEV
Jorn Socquet VP, U.S. Marketing; Alex Lambrecht VP, Bud Light; Hugh Cullman Director, Bud Light; Chip Marks Brand Manager, Bud Light; Michael Stewart Manager, Creative Development Production

Agency: ENERGY BBDO Chicago
Jeff Adkins Managing Director; Katie Clow Client Service Director; Kevin Bogusz Group Account Director; Jessie Levy Account Director; Emily Eisenberg Senior Account Executive; Sam Bergen Executive Creative Director; Miller Jones Creative Director; Aaron Pendleton Creative Director; Heather Schmitz Senior Copywriter; Robert Fraze Senior Art Director; Rowley Samuel Head of Production; Rob Tripas Executive Producer

Production: Creative Film ManagementTalent
Eif Rivera Director; Andrew Swee Executive Producer; Lou Addesso Executive Producer; Evan Forster Executive Producer; Mark Krumper Line Producer; Mikko Timonen Director of Photography

Music Talent: Lil Jon

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