Apple
Television is one of the few screens that Apple hasn't conquered, but that may soon change. The world's richest company appears ready to aim for its own Emmy-worthy programming along the lines of HBO's "Game of Thrones" and Netflix's "Stranger Things."
Apple lured away two longtime TV...
Apple's iPhone may be ready for its next big act — as a springboard into "augmented reality," a technology that projects life-like images into real-world settings viewed through a screen.
If you've heard about AR at all, it's most likely because you've encountered "Pokemon Go," in which...
Through a Super Bowl ad, public statements and court filings, Silicon Valley's biggest companies are taking a strong stand against President Donald Trump's travel ban, saying high tech needs immigrants' creativity and energy to stay competitive.
Although the companies are risking a...
Apple's latest iPhone may be more notable for what's missing than what's been added, as the consumer tech giant tries to revive demand for its top-selling product and nudge consumers closer to its vision of a wireless world.
That's a world where, in Apple's view, consumers will use the...
Apple sold more than 51 million iPhones in the first three months of this year - and that's the problem.
That's 10 million fewer iPhones than the tech giant sold during the same quarter a year ago. As a result, Apple on Tuesday reported its first drop in quarterly revenue in 13 years -...
Apple unveiled a small new iPhone, a new iPad tablet for business use and price cuts for its Apple Watch at a product event Monday. The announcements, which were largely expected, aim to keep up the company's commercial momentum in the...
Alphabet now comes before Apple atop the list of the world's most valuable companies.
The shift occurred in Monday's extended trading after Alphabet, Google's new parent company, released a fourth-quarter earnings report that highlighted the robust...
Tor Myhren will become VP of marketing communications at Apple early next year, overseeing its advertisements, websites and product packaging. He is stepping down from Grey at the end of the month, ending a successful eight-year tenure, first as chief creative...
When you visit a website, you often find yourself waiting and waiting for advertisements to load. Video starts playing automatically, and animated ads jump in front of what you were there to see. The seconds tick by.
It doesn't have to be this way....
Apple staked a new claim to the living room on Wednesday, as the maker of iPhones and other hand-held gadgets unveiled an Internet TV system that's designed as a beachhead for the tech giant's broader ambitions to deliver a wide range of information, games, music...