Friday, February 23, 2018
  • Friday, Aug. 20, 2004
Study: Marketers Struggle To Measure Effectiveness

Marketing used to be considered more art than science. Now, with media fragmentation and an increased focus on cost, marketers—and the decision-makers above them—are trying to home in on the dollars and cents behind the billions spent on advertising in the United States.

Getting to the...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.