Saturday, October 22, 2016
  • Friday, Jan. 30, 2004
NATPE Gets On Brand Wagon

Experiment and take risks. That was the message from panelists at a session titled "Brand Integration—TV's New Paradigm," which was staged during the 2004 National Association of Television Program Executives (NATPE) conference last week in Las Vegas.

During the session, speakers agreed...

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