Street Talk for July 28, 2023
Natalie Street (l) and Christian Buer

Global independent creative agency GUT has appointed Christian Buer as executive creative director and Natalie Street as head of accounts in its Toronto office. Buer will lead the creative team alongside ECD Brynna Aylward. Both Street and Buer will be based in Toronto and will report to managing director and partner Ryan O’Hagan. Juan Javier Peña Plaza also oversees the office as partner and North America CCO. Buer has spent the last 12+ years working to bridge the disciplines of design and advertising, and has worked at leading agencies in Canada for brands including McDonald’s, Toyota, HomeSense and KFC. Over Street’s nearly 15 years of experience, she has built her career at Toronto agencies including DDB and TAXI. Additionally, she has been a partner to some of Canada’s biggest brands, including Canadian Tire, Boston Pizza, Rogers Canada, Manulife and now, Tim Hortons. In 2022, GUT Toronto also won a Cannes Lion award for the “TimBiebs” campaign, which was the first-ever Lion for both the agency and Tim Hortons. The campaign also received the Grand Effie at the Canadian Effie Awards, among other top honors. GUT’s global independent creative network has offices in Miami, Buenos Aires, São Paulo, Toronto, Mexico City, Los Angeles and Amsterdam....

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