Steve Fuller wrote, directed and served as artificial intelligence creative lead on this AI spec film for the Amazon Fire TV Stick. Fuller took on the spec piece not as a tech demo but rather as a storytelling experiment. He was no stranger to AI going into the project, having deployed it for the past

Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader. The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the

Apache Colorist Taylor Black provides color for a new behind-the-scenes documentary spotlighting Victoria’s Secret Executive Creative Director Adam Selman. Directed by Dave Laven, the film offers an inside look at Selman’s creative process and the team behind the brand’s evolving visual identity.     

Part of Apple’s “Great Ideas Start Here” creative platform, this film–directed by Francois Rousselet via production company Division Global for agency TBWA\Media Arts Lab–celebrates the creative process behind doing your best work with the help of the MacBook Pro featuring the all-new M5 Pro and M5 Max, bringing game-changing performance and AI capabilities to the

Magnum is once again challenging the ice cream category’s winter slowdown with the launch of the latest evolution of its “Find Your Summer,” created by LOLA Madrid, part of Omnicom Advertising Group. This winter, the brand goes further, introducing “Schedule the Sun” a simple way for people to capture sunny moments: by booking them directly

On World Teen Mental Wellness Day (3/2), the Ad Council has unveiled the latest expansion of its “Love, Your Mind” initiative with a new effort that will make mental health something teens can more easily talk about, celebrate and share. To help put mental health back in teens’ hands, the Ad Council is collaborating with

Agency adam&eve\TBWA has unveiled “Calling All Heroes,” a campaign created for and in partnership with Merlin Entertainments to celebrate the launch of Galacticoaster, LEGOLAND® Resorts’ newest high-tech indoor rollercoaster coming to LEGOLAND® Florida and LEGOLAND® California Resorts on Feb. 27 and March 6, respectively. The campaign’s hero film, directed by Gary Freedman via production house

Directed by Andreas Nilsson of Biscuit Filmworks UK, this 40-second spot for TK Maxx out of Wieden+Kennedy (W+K) London opens with the cat rummaging in a red TK Maxx bag and emerging triumphantly with a red loafer perched on her head like a fabulous hat. Her owner snaps a picture and posts it with the

The British government’s Department for Science, Innovation and Technology has developed the “You Won’t Know until You Ask” campaign, providing U.K. parents with practical support they can use immediately and the confidence they need to have conversations with their children about the content they see online. The campaign comes as a direct response to parents who have been

Bianca Poletti directed this three-minute short titled Vienna Bites for the Vienna Tourist Board, launching a campaign developed by Viennese agency seite zwei. The film was produced by Viennese production company Muellers Bureau. (Poletti continues to be repped in the U.S. and U.K. by Biscuit Filmworks). The short marks the opening of Vienna’s 2026 culinary

Ray-Ban creative director A$AP Rocky drops his new “Metal Collection” of glasses with a short film he directed with Malik Hassan Sayeed, who is represented for commercials by Little Minx. In the clip, Nas and A$AP Rocky meet in a Harlem diner to discuss the latter’s new position as the brand’s creative director and showcasing

Investment firm Hargreaves Lansdown has appointed Wonderhood Studios as its new creative agency partner, with the launch of a creative platform and campaign, “Helping Britain Invest Through It All.” The campaign includes this :60, “Through It All,” which charts four decades of national change outside the U.K. Prime Minister’s Number 10 Downing Street, as new