Directed by Sam Gainsborough via Blinkink, this film from agency Uncommon Creative Studio transforms video game Clash Royale’s beloved characters into an extraordinary balloon-built world, where more than 10,000 real twisted balloons were used to forge every aspect of what you see on-screen. In this surreal universe, the balloon nature of the characters is never

Plant-based milk Whole Moon has launched “Straight Up Good,” a comedy campaign that features colorfully offbeat fans of the non-dairy alternative as they are in unexpected situations, enjoying the beverage on its own, not just as a topper. The campaign was created in collaboration with freelance creatives Scott Kaplan, Matt Vescovo and Vlad Ivangorodsky, who

Isn’t it nice to know that some things are still real? In a world increasingly crafting fakes, replicas, and perfectly rendered simulations, there are fewer and fewer places that still celebrate authenticity. On a day dedicated to lighthearted hoaxes and twists of fate, it seemed a perfect time to release a film that explores what’s

As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad—-directed by Thomas Ormonde of ProdCo for BBDO New York–delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of

This spring, Toyota enters into a promotional collaboration with TriStar Pictures’ new family comedy, The Breadwinner starring comedian Nate Bargatze in his first feature film, which arrives in theaters on May 29. With the Toyota Sienna at the center, and integrations across the Tacoma, Land Cruiser and Camry, the collaboration celebrates modern family dynamics, shared

BBDO Chicago rolls out this“Total Overthink of the Head” campaign for Mars’ chewing gums Orbit, Extra, Freedent and Yida. The campaign is anchored in this film spoofing Bonnie Tyler’s hit song “Total Eclipse of the Heart.” Directed by Brian Billow of O Positive, the piece speaks directly to younger audiences and is rooted in the

As navigation apps increasingly route drivers through residential neighborhoods and outdoor play declines, TRUE Hockey, a leading manufacturer of high-performance hockey equipment, is unveiling a new prototype designed to reclaim neighborhood streets for play. Once a hub for children’s sports, residential streets have become high-traffic shortcuts due to “rat-running”—drivers bypassing main roads via navigation apps.

Droga5 São Paulo rolled out the second phase of “Lifeless Flag,” a campaign created for SOS Oceano (SOS Ocean), a coalition of NGOs advocating for the expansion of marine protected areas. The first phase of the campaign, launched at Rio Ocean Week in October 2025, removed the blue and green from the Brazilian flag to

Victim Services Toronto (VST) has partnered with 72andSunny Toronto to expand its proven community-based safety initiative, Ask for Angela, through new partnerships and a multi-channel awareness campaign designed to meet people where they are and connect them to support when they need it most. As part of this expansion, VST is introducing the out-of-home campaign

Pacific Northwest telecommunications company Ziply has launched a campaign that turns the tables on typical commercials from fiber optic providers. Two :30 spots for broadcast and two longer versions for social–all directed by Brandt Lewis via production company Good Behavior–present Ziply customers in unusual tongue-in-cheek scenarios. In this commercial titled “Council,” Ziply customers harangue a

Mackenzie Investments, in partnership with Toronto-based creative agency The Garden, unveiled the evolution of their “See Things Others Miss” platform, a campaign that replaces literal financial imagery with a surreal, animated world of portals, ladders to the sky, and shifting landscapes. Building on the momentum of last year’s brand relaunch, the 2026 campaign shifts from

In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering with BBH London and Sharon Horgan’s production company Merman, the charity has launched a provocative campaign that challenges audiences’ growing thirst for true-life tragedy. While someone is reported missing in the U.K. every 90 seconds,