Top Spot of the Week: W+K, Director Fiona McGee, TurboTax Take Us To The World Of "Not Taxes"
By
Robert Goldrich3288 views
This integrated campaign from Wieden+Kennedy in Portland, Ore., for Intuit TurboTax reminds people that they can come to TurboTax and not do their taxes.
Part of the “Come To TurboTax” campaign, this anthem :60 celebrates the vast and surprising (but guaranteed to be better than taxes) world that Not Taxes has to offer. Because life happens in the Not Taxes. Additional :30 films take us into Not Taxes experiences. In one, we experience the great outdoors, from the comfort and safety of the great indoors. In another, we witness the beauty of a really solid nap.
Fiona McGee directed the films via production company Arts & Sciences.
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, chief creative officers; Patty Orlando, Kevin Jones, creative directors; Caitlin Alexander, Hernan Pettinaroli, Jason Turner, art directors; Brooke Barker, Juan Vassallo, Joe Albert, copywriters; Orlee Tatarka, head of production; Katie McCain, executive producer; Sydni Chustz, Kacey Klonsky, producers; Lauren Walker, Sebastian Obando, creative operations manager; David Trujillo, design director; Reshi Dev, Reena Chai, Seth Shelman, designers; Tara Neilsen, design producer; Vicki Liu, studio specialist; Brooke-Lynn Howard, group strategy director; Christian Clay, strategy director. Production Arts & Sciences Fiona McGee, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Christa Skotland, exec producer/director of production; Milena Milicevic, head of production; Patrick Harris, line producer; Ross Giardina, DP; Clement Price-Thomas, production design/art direction; Mark Robinson, 1st AD. Editorial Joint Eric Hill, JB Jacobs, editors; Charlie Harrington, CJ Duncan, cutting assistants; Kris Faris, Molly Preston, assistant editors; Jenny Greenfield, post producer; Izzie Raitt, associate producer; Catherine Liu, head of production; Kathleen Russell, post exec producer. VFX a52 Andres Barrios, creative director, shoot supervisor; Matt Sousa, VFX supervisor; John Valle, Richard Hirst, Michael Vaglienty, 2D artists; Nick Sullo, matte painter; Andy Wilkoff, head of CG; Adrian Grey, CG supervisor; Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph Chiechi, 3D artists; Benjamin Woodlock, creative director; Sky Bird, Liz Margiotta, designers; Richard “Trix” Taylor, sr. animator; Ashlee Biss. sr. VFX producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Alex Ramos, head of 3D production. Color Company 3 Tom Poole, colorist; Shannen Troup, sr. color producer. Music “Plantasia” by Mort Garson Sound Design/Audio Post Field Day Sound Noah Woodburn, Morgan Johnson, sound design & mix; Leslie Carthy, exec producer.