Director Harold Einstein, Fallon Bring Relationship Banking To The "Birdhouse"

Creative agency Fallon has released its newest campaign for KeyBank, showing that small, community-based, relationship banking can have a major positive impact on people’s lives. In this case, the bankers themselves are quite small, tucked away in such unlikely places as a truck’s glove compartment or a birdhouse.

The latter venue is featured in this spot aptly titled “Birdhouse,” in which a couple decides that it’s time they bought their own place. A woman’s voice emerges from a nearby birdhouse, telling them she can help in the pursuit of that goal. Peering into the birdhouse, we see the friendly, caring Key Bank folks who in turn see a huge eye of an aspiring homeowner looking at them through the birdhouse entrance. Also later seen is a species of bird that would grab the attention of any devoted birdwatcher.

This convergence of big and little worlds was directed with a deft comedic touch by Harold Einstein of production house Dummy. 

“When it comes to relationship banking, KeyBank doesn’t just talk the talk, they walk the walk too,” said Nikki Baker, co-chief creative officer at Fallon. “It was important to showcase those authentic relationships and ensure the genuine caring spirit of KeyBank bankers was prevalent in this new campaign. They’re not just providing a service but meeting people in the moment no matter how big or small.”