The AICP Awards Honors The Best Advertising of the Year 2020

Thursday, Jun. 18, 2020

The AICP Show, The Art & Technique of the Commercial, is more than just an awards show judging the best work of the year. It's an ongoing archival project with cultural and artistic significance. The Show is judged by close to 400 advertising and production professionals, and is assembled by a curatorial panel of prominent industry leaders. The AICP Show: The Art and Technique of the Commercial and The AICP Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators.

The AICP Show’s virtual premiere wraps up an AICP Week that honors the most innovative marketing and excellence in craft in the motion image.

NEW YORK

--(SPW)--

Winners of the AICP Show: The Art & Technique of the Commercial were presented tonight at a special virtual premiere held in lieu of the annual gala premiere at The Museum of Modern Art (MoMA), due to the coronavirus pandemic. Together with the AICP Next Awards, which were presented online on June 16th, and the AICP Post Awards, which were also presented virtually on June 17th, they comprise the AICP Awards suite of competitions.

Ali Brown, President/Executive Producer of PRETTYBIRD, was Chairperson of the AICP Show, while Tiffany Rolfe, EVP and US Chief Creative Officer for R/GA, was the AICP Next Awards Judging Chair. Chris Franklin, Owner and Editor of Big Sky Edit, served as the AICP Post Awards Chair.

Each category of the AICP Show may have up to three winners, with the exception of Advertising Excellence/Single Commercial, Advertising Excellence/Campaign and Best New Director, which each have only one honoree.

“The Epidemic” for Monica Lewinsky, created by BBDO New York and directed by Cole Webley of Sanctuary, was honored for Advertising Excellence/Single Commercial. The film illustrates the damaging effects of cyber-bullying as it wreaks havoc on the life of a teenage girl. It was also honored in the categories of Performance, Concept and Public Service Announcement.

The Old Spice “Never Let a Friend Lose His Swagger” campaign, comprising the spots “Next Episode” and “Working Late, ” created by Wieden+Kennedy, was honored for Advertising Excellence/Campaign. Directed by Steve Rogers through Biscuit Filmworks and Revolver/Will O’Rourke, the humorous campaign shows guys using the product to save their buddies from humdrum existences and get back their swagger.

Owing to restrictions placed on jury deliberations due to the pandemic, the AICP Awards did not name a Marketer of the Year honor for 2020. That award will return with the AICP Awards for 2021. The 2020 award for Best New Director was presented to Olivia Wilde of Anonymous Content for HP’s “Wake Up.”

All of this year’s winners – along with the entire AICP Show and AICP Next Awards archive – are available for viewing at www.aicpawards.com. To view this year’s winners at the AICP Post Awards, visit their awards site at http://www.aicppostawards.com/.

The most honored production company in the AICP Show was SMUGGLER, with five honors, followed by MJZ, O Positive and Sanctuary, which each earned four honors. Pulse Films earned three honors.

Among directors honored at the AICP Show, Cole Webley of Sanctuary received four honors, while Oscar Hudson of Pulse Films and Jim Jenkins of O Positive each received three honors.

On the agency front, BBDO New York earned six honors at the AICP Show, followed by Highdive with four and 72andSunny, TBWA\Chiat\Day and Wieden+Kennedy with three each.

Topping the list of honored brands at the AICP Show was Apple, which won in five categories, followed by Monica Lewinsky, who won in four. Fiat Chrysler’s Jeep brand won in three, followed by the double winners IKEA, Sandy Hook Promise, Smirnoff and Ubisoft.

Overall Tally
O Positive was the most honored production company across all three AICP Awards Show, with 11 mentions, MJZ followed with 10 honors; m ss ng p eces and SMUGGLER each received six nods.

Jim Jenkins of O Positive was the most honored director with eight wins; Cole Webley of Sanctuary Content received five honors; while Rupert Sanders of MJZ earned four mentions.

Grant Gustafson of Cutters was the most honored editor across the shows, with seven mentions. Paul Martinez of Arcade Edit followed with five mentions.

On the agency front, offices of the BBDO network 72andSunny topped the list with nine honors across the shows, while Highdive earned eight honors, while various offices of Wieden + Kennedy received five nods.

Fiat Chrysler Automobiles/Jeep topped the brands honored, with seven, followed by Apple with six, Monica Lewinsky’s anti-bulling effort with five and Smirnoff and UBISOFT with four each.

The AICP Show
Each year, the honored work from both the AICP Show and the Next Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. The collection numbers over 2,000 pieces of advertising in the motion image.

In addition, AICP conducted a series of online panel discussions focusing on key shortlisted entries across the three awards competitions, featuring respective members of the entries’ client, agency and production teams offering insights into the honored work. Among the AICP Show winners included in this series, which can be viewed here, are “The Epidemic” from Monica Lewinsky; the NFL’s “Next 100,” which won in Production; Sandy Hook Promise’s “Back to School Essentials,” which won in Public Service Announcement and Concept; and “Only Slightly More (Exaggerated)” from Travel Oregon, which won in Animation and Design.

The Art & Technique of the Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 22 categories.

Tendril was well underway to create the opening titles, but pivoted to creating a simplified opening sequence for the virtual presentation. Music for the virtual show was composed by Robert Miller at RNDM ORDR. In addition, the AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Framestore, with music by Human.

Sponsors play an all-important role making AICP Week events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are CAPS – A Cast & Crew Company and Universal Studios (Partners); and Film Offices of The Hawaiian Islands; Musicbed + Filmsupply; Simian; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).

Sponsoring the full complement of AICP Awards virtual presentations are ABK + Bogart’s Spirits, Aspen Travel, AwardCore, Bikini Lists, City National Bank, Color Lab, Cosmo Street Editorial, Cutters Studios, Flavor, Framestore, Global Production Network, Hello World Communications, Human, International Digital Centre, Inc., Island Film Group, Istros Media Corporation, Kane Kessler, Kodak Film, Little Black Book, LVLY, m ss ng p eces, PSP Production Portugal, Spain & Malta, Red Studios Hollywood, RNDM ORDR, SHOOT Magazine | SHOOTonline, Source | SHOTS | Slate, S’well, SyncFloor, Taylor & Taylor Associates Inc., Tendril, The Roots Production Service, Warner Brothers Studios and Yessian.

About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.

2020 AICP AWARDS FACT SHEET

Production Companies On Honored Work

11 Honors – O Positive

AICP Show/Editorial – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Humor – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Humor – Quicken Loans/Rocket Mortgage – “Comfortable

AICP Show/Performance – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Storytelling – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Automotive – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Best of Midwest – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Comedy – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/National Campaign – Bud Light Seltzer, “Inside Post’s Brain,” “Post’s Mango Experience”

AICP Post Awards/Music Video– Chemical Brothers “We've Got To Try”

AICP Next Awards/Web Film, Under 15 Seconds – Mars Petcare “No One Quite Like a Dog”

10 Honors – MJZ

AICP Show/Humor – IKEA – “Silence The Critics”

AICP Show/Original Music – IKEA – “Silence The Critics”

AICP Show/Production Design – Smirnoff – “Infamous” Since 1864”

AICP Show/Cinematography – Smirnoff – “Infamous” Since 1864”

AICP Post Awards/Audio Mix, :30 and Under – Smirnoff – “Infamous” Since 1864”

AICP Post Awards Color Grading, :60 to :90 – Smirnoff – “Infamous” Since 1864”

AICP Post Awards Compositing & Visual Effects – BMW – “Legend”

AICP Post Awards/CGI – BMW – “Legend”

AICP Post Awards/Character Design & Animation – Ikea – “Silence the Critics”

AICP Next Awards/Web Film, Under 15 Seconds – Hulu – “No Ads”

6 Honors – m ss ng p eces

AICP Next Awards/Integrated Campaign – Baskin-Robbins – “Scoops Ahoy: Operation Scoop Snoop”

AICP Next Awards/Integrated Campaign – Tinder – “Swipe Night”

AICP Next Awards/Branded Content & Entertainment – Baskin-Robbins – “Scoops Ahoy: Operation Scoop Snoop”

AICP Next Awards/Digital Experiences – Tinder – “Swipe Night”

AICP Next Awards Extended Reality – Ally Bank – “Grow Your Fortune”

AICP Post Awards/Vertical – Tinder – “Swipe Night

6 Honors – SMUGGLER

AICP Show/Concept – Sandy Hook Promise – “Back to School Essentials”

AICP Show/Direction – Apple – “The Underdogs”

AICP Show/Editorial – Apple – “The Underdogs”

AICP Show/Public Service Announcement – Sandy Hook Promise – “Back to School Essentials”

AICP Show/Sound Design – RAINN – “Wait”

AICP Post Awards/Color Grading: Under :60 -- Google Nest “Anthem”

5 Honors – Sanctuary

AICP Show/Advertising Excellence/Single Commercial – Monica Lewinsky – “The Epidemic”

AICP Show/Cause Marketing/PSA – Monica Lewinsky – “The Epidemic”

AICP Show/Concept – Monica Lewinsky – “The Epidemic”

AICP Show/Performance – Monica Lewinsky – “The Epidemic”

AICP Show/Public Service Announcement – Monica Lewinsky – “The Epidemic”

4 Honors – FRENZY Paris

AICP Show/Cinematography – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

AICP Show/Sound Design – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

AICP Show/Visual Effects – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

AICP Post Awards/Audio Mix: Over :30 – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

3 Honors – Badger & Winters

AICP Next Awards/Experiential – RAICES – “#NoKidsInCages”

AICP Next Awards/Purpose Driven – RAICES – “#NoKidsInCages”

AICP Next Awards/Real Time Engagement – RAICES – “#NoKidsInCages”

3 Honors – Pulse Films

AICP Show/Direction – Apple AirPods – “Bounce”

AICP Show/Production – Apple AirPods – “Bounce”

AICP Show/Visual Effects – Apple AirPods – “Bounce”

3 Honors – Saville Productions

AICP Show/Cause – Johnson & Johnson – “5B”

AICP Next Awards/Purpose Driven – Johnson & Johnson – “5B”

AICP Next Awards/Branded Content & Entertainment – Johnson & Johnson – “5B”

3 Honors – Stink / Stink Film

AICP Show/Production Design – Lego –“Rebuild the World”

AICP Show/Sound Design – Leonard Cheshire – “Journey to Independence”

AICP Next Awards/Web Film, Over 15 Seconds – Guinness – “Liberty Fields”

2 Honors – Emerald Pictures

AICP Show/Cause – Chanel Miller – “I Am With You”

AICP Post Awards/Dialogue/Monologue/Spoken Word – Chanel Miller – “I Am With You”

2 Honors – GSD&M

AICP Next Awards/Real Time Engagement – Popeyes Louisiana Kitchen “Popeyes Chicken Wars”

AICP Next Awards/Social – Popeyes Louisiana Kitchen “Popeyes Chicken Wars”

2 Honors – Hungry Man

AICP Next Awards/Social – March for our Lives – “Generation Lockdown”

AICP Show/Visual Effects – Walmart – “Famous Visitors”

2 Honors – PRETTYBIRD

AICP Show/Music Video – Columbia Records – Lil Nas X feat. Billy Ray Cyrus “Old Town Road”

AICP Show/Production – NFL – “Next 100”

2 Honors – PSYOP

AICP Show/Animation – Travel Oregon – “Only Slightly More (Exaggerated)”

AICP Show/Design – Travel Oregon – “Only Slightly More (Exaggerated)”

2 Honors – Somesuch

AICP Show/Licensed Soundtrack Or Arrangement – Volkswagen North America – “Hello Light”

AICP Post Awards/Montage – NFL – “NFL Kickoff”

1 Honor

Active Theory, Marshmallow Laser Feast, Plan8

Anonymous Content

Bacon

Biscuit Filmworks, Revolver/Will O’Rourke

Blacklist + Golden Wolf

brother

Buck

Cake Factory

Elastic

Epoch

FRIEND

Generic Versatility, Inc.

Google Creative Labs

Greenpoint Pictures

GS&P Labs, GS&P Design

HELO

Iconoclast

Junto Sounds

Nexus Studios

Object & Animal

Park Pictures

Pyrmyd

R/GA

Seeker Productions

SKUNK

Tempomedia Berlin

The Electric Factory

The-Artery

UNIT 9

Wizz/Quad Group

Directors On Honored Work

8 Honors – Jim Jenkins

AICP Show/Editorial – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Humor – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Performance – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Automotive – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Best of Midwest – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Comedy – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/National Campaign – Bud Light Seltzer, “Inside Post’s Brain,” “Post’s Mango Experience”

AICP Post Awards/Storytelling – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

5 Honors – Cole Webley

AICP Show/Advertising Excellence/Single Commercial – Monica Lewinsky – “The Epidemic”

AICP Show/Concept – Monica Lewinsky – “The Epidemic”

AICP Show/Performance – Monica Lewinsky – “The Epidemic”

AICP Show/Public Service Announcement – Monica Lewinsky – “The Epidemic”

AICP Post Awards/Cause Marketing/PSA – Monica Lewinsky – “The Epidemic”

4 Honors – Rupert Sanders

AICP Show/Cinematography – Smirnoff – “Infamous” Since 1864”

AICP Show/Production Design – Smirnoff – “Infamous” Since 1864”

AICP Post Awards/Audio Mix :30 & Under – Smirnoff – “Infamous” Since 1864”

AICP Post Awards/Color Grading: :60 to :90 – Smirnoff – “Infamous” Since 1864”

3 Honors – Karena Evans

AICP Next Awards/Digital Experiences – Tinder – “Swipe Night”

AICP Next Awards/Integrated Campaign – Tinder – “Swipe Night”

AICP Post Awards/Vertical – Tinder – “Swipe Night”

3 Honors – Oscar Hudson

AICP Show/Direction – Apple AirPods – “Bounce”

AICP Show/Production – Apple AirPods – “Bounce”

AICP/Show Visual Effects – Apple AirPods – “Bounce”

3 Honors – Tom Kuntz

AICP/ShowHumor – IKEA – “Silence The Critics”

AICP Show/Original Music – IKEA – “Silence The Critics”

AICP Post Awards/Character Design & Animation – Ikea – “Silence the Critics”

3 Honors – Mike Woods

AICP Next Awards/Integrated Campaign – Baskin-Robbins – “Scoops Ahoy: Operation Scoop Snoop”

AICP Next Awards/Branded Content & Entertainment – Baskin-Robbins – “Scoops Ahoy: Operation Scoop Snoop”

AICP Next Awards/Extended Reality – Ally Bank – “Grow Your Fortune”

2 Honors – Henry Alex-Rubin

AICP Show/Concept – Sandy Hook Promise – “Back to School Essentials”

AICP Show/Public Service Announcement – Sandy Hook Promise – “Back to School Essentials”

2 Honors – Mark Malloy

AICP Show/Direction – Apple – “The Underdogs”

AICP Show/Editorial – Apple – “The Underdogs”

2 Honors – Todd Mueller, KylieMatulick

AICP Show/Animation – Travel Oregon – “Only Slightly More (Exaggerated)”

AICP Show/Design – Travel Oregon – “Only Slightly More (Exaggerated)”

2 Honors – Vellas

AICP Show/Cinematography – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

AICP Show/Visual Effects – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

1 Honor

Akama

Nicolas Bori

Calmatic

Daniel Coutinho

Matilda Finn

Paul Haggis, Dan Krauss

Andrew Thomas Huang

Lauren Indovina

Alexander Kühn

Max Malkin

Chanel Miller

Steve Rogers

David Shane

Matthew Swanson

Traktor

Olivia Wilde

Daniel Wolfe

Editors/Artists on Honored Work

7 Honors – Grant Gustafson

AICP Show/Editorial – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Humor – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Show/Performance – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Storytelling – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Automotive – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Best of Midwest – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

AICP Post Awards/Comedy – Fiat Chrysler Automobiles/Jeep – “Groundhog Day”

5 Honors – Paul Martinez

AICP Show/Advertising Excellence/Single Commercial – Monica Lewinsky – “The Epidemic”

AICP Show/Concept – Monica Lewinsky – “The Epidemic”

AICP Show/Performance – Monica Lewinsky – “The Epidemic”

AICP Show/Public Service Announcement – Monica Lewinsky – “The Epidemic”

AICP Post Awards/Cause Marketing/PSA – Monica Lewinsky – “The Epidemic”

4 Honors – Sam Ashwell & Mike Bovill

AICP Show/Visual Effects – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning

AICP Show/Cinematography – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning”

AICP Post Awards/Audio Mix, Over :30 – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning

AICP Post Awards/Sound Design, Over :30 – UBISOFT – “Ghost Recon Breakpoint - Survival Is Only The Beginning

1 Honor

Aaron Reynolds

Ali Mao

Alvaro DelVal

Ben Woodlock

Curry Tian

Daniel De Vue

Dave Anderson

Felix Soletic

Iain Whitewright

James Belch

James Sindle

Jason Forrest-Hogg

Joao Lavieri

Jonas Devacht

Kaya Thomas

Mark Gethin

Mert Kizalay

Michael Gregory

Mick Uzendoski

Mike Vitacco

Mikey Pehanich

Olga Midlenko

Patrick Krafft

Patrick Murphy

Paul O’Reilly

Reuter

Sam Ostrove

Sammy Moore

Siena Allison

Stefan Falconer

Taylor Walsh, Randy Baulbis

Tim Masick

Toya Dreschler

Wes Yang

William Town

Agencies on Honored Work

9 Honors – BBDO New York / AMV BBDO

AICP Show/Advertising Excellence/Single Commercial – Monica Lewinsky – “The Epidemic”

AICP Show/Concept – Monica Lewinsky – “The Epidemic”

AICP Show/Concept – Sandy Hook Promise – “Back to School Essentials”

AICP Show/Performance – Monica Lewinsky – “The Epidemic”

AICP Show/Public Service Announcement – Monica Lewinsky – “The Epidemic”

AICP Show/Public Service Announcement – Sandy Hook Promise – “Back to School Essentials”

AICP Post Awards/Cause Marketing/PSA – Monica Lewinsky – “The Epidemic”

AICP Next Awards/Web Film, Over 15 Seconds – Guinness – “Liberty Fields

AICP Next Awards/Web Film, Under 15 Seconds – Mars Petcare – “No One Quite Like a Dog”

9 Honors – 72andSunny

AICP Show/Cinematography – Smirnoff – “Infamous” Since 1864”

AICP Show/Production – NFL – “Next 100”

AICP Show/Production Design – Smirnoff – “Infamous” Since 1864”

AICP Post Awards/Vertical – Tinder – “Swipe Night”

AICP Post Awards/Audio Mix, :30 & Under – Smirnoff – “Infamous” Since 1864”

AICP Post Awards/Color Grading: Under :60 – Google Nest – “Anthem”

AICP Post Awards/Montage – NFL – “NFL Kickoff”

AICP Next Awards/Digital Experiences – Tinder – “Swipe Night”

AICP Next Awards/Integrated Campaign – Tinder – “Swipe Night”

8 Honors – Highdive