Beekman Social, a social-first digital marketing agency specializing in brand campaigns and partnerships across multiple platforms, has appointed Madison Lindekens as social strategy director. Having worked with Beekman Social as a consultant since 2022, she now joins the agency in a full-time leadership role. Her responsibilities will include guiding campaign strategy, development and execution, as well as serving as a client liaison. 

Additionally, as part of Beekman Social’s leadership team, she will focus on new business efforts and continued agency growth. Madison will report to Jeffrey Tousey, founder and CEO of Beekman Social.

Lindekens’ wide-ranging contributions to Beekman Social have included social strategy, web design, copywriting, content development, audits, research, and franchise ideation. She has worked across the majority of Beekman Social’s client portfolio, creating inspired, social-first storytelling that drives results. 

Prior to Beekman Social, Lindekens oversaw digital marketing for the female surf company Sisstr, creating all-encompassing marketing campaigns that shared the personal, compelling stories of female surfers both in and out of the water. She also served as the media marketing manager for the surf brand Vissla, strategizing its approach to strategic partnerships, social media, films, and email marketing and planning their Creators & Innovators Gathering, an annual experiential event documented across film, media, and social. She has a substantial background in freelance web design and social media.