Great Guns has signed director and photographer Laura Martinova to its U.K. and U.S. roster.

Having made homes in Barcelona, Prague, London, Paris, and Berlin, Martinova’s versatile short films, documentaries, music videos, and commercials are a true melting pot of her experiences in these bustling cultural hubs. Her portfolio is characterized by her passion for cinema as well as alternative and experimental content, citing Agnes Varda, Claire Denis, Michael Haneke, David Lynch and Claude Chabrol as particular sources of inspiration.

In addition to collaborations with Stella McCartney, Loewe, Ferragamo, adidas, Zalando, Benetton, and Metal Magazine, Martinova’s standout pieces include a colorful forbidden romance for Mexican musician duo Clubz’s “Popscuro,” a decadent commercial where classic meets contemporary for Majorica, and an angelic emergence from underwater for singer Novaa’s “Supernovaa.” The director’s short Lena y Elena about a fractured lesbian relationship and Nowness documentary Monstruo de Agua, exploring artist Lisette Ros’ creative process through the symbol of the axolotl, also hold deep narrative significance. 

Martinova’s most recent work via Berlin’s Soup Film includes a campaign for Deichmann x Puma, “Made for Joy,” which dives into a dynamic world of dance within a shoebox, while upcoming projects include a music video and debut feature film.

Before joining Great Guns, Martinova was repped in the U.S. by Identity for commercials and branded content. She had no prior production house representation in the U.K. 

Martinova commented, “I’m so happy to join the Great Guns family. I was attracted to its roster and work, but mainly the connection we had on the first video call. For me, it’s very important to work with humans with similar values to me, such as loyalty, empathy and a sense of humor. I think we connected from the beginning! And I’m hoping to achieve more exciting international projects in the U.S., U.K., Asia and Middle East.”

Laura Gregory, founder and CEO of Great Guns, said, “Laura reached out a few months ago and we all loved her work. The energy she creates, her camera skills, her photography, and eye for movement make her a strong contender in a crowded field. She seamlessly crosses film and photography with fashion, performance, dance, and luxury brands bringing her quirky sense of style to everything she delivers.”

Michel Waxman, managing executive producer and talent management of Great Guns USA, added, “I’m thrilled to introduce the U.S. branded community to Laura’s dynamic and fresh fusion of dance and fluidity of human motion infused with incredible emotion and style.”