Hogarth Worldwide, the WPP global creative content production company, has added Dan Samson as head of creative experience and innovation, and Haniah Omar as creative director.

Samson joins the Hogarth team from Media.Monks where he served as its creative director in Singapore. With over 16 years of experience, Samson brings to Hogarth a diverse conceptual background that comes from working for companies like B-Reel, and with brands such as Red Bull, Meta, Google, YouTube, Samsung, Nike and Evian.

Samson will focus on creative direction and leadership, working to inspire the team of creative content and production experts across operations in EMEA. He will also lead new strategic partnerships globally, in addition to heading up The Foundry.

Samson said he’s enthused over joining Hogarth “during its transformation and evolution, offering world-class creative and rock-solid production that blends innovation, experience and creative technology. As a creative, I love that we can make almost anything at Hogarth.”

Meanwhile Omar also joins Hogarth from Media.Monks. Having worked for the likes of Leo Burnett and Grey Group, she brings over 20 years of advertising experience, working on brands such as LG, Google, Shiseido, Disney, Kia, Evian, and GSK. Omar has a broad skillset with expertise in digital, social and technology-led campaigns, brand repositioning and guardianship, film and print campaigns, and social-issues led work.

Responsible for producing creative work across all channels, Omar will help grow Hogarth’s creative department.

“Right now, we are living through the fastest changes in advertising ever, with technologies like AI and 5G changing everything about how brands reach audiences,” said Omar. “Hogarth is perfectly placed to help brands benefit from this transformation, as the firm has combined top-tier creative, technology, strategy, production and client servicing into one team.”

Samson and Omar will both report to Mehta Mehta, global chief creative officer of Hogarth Worldwide.
 
Mehta said, “Dan connects creative thinking with his deep understanding of technology to bring a fresh perspective for our future focused clients. Haniah understands human emotions, storytelling and has a keen eye on what is happening in the creative and technology space.”