Industry Mourns Family Of 4 Headed By Apple’s Diego Cardoso de Oliveira and RSA EP Matilde Ramos Pinto
Pictured are (l-r) Matilde Ramos Pinto, Diego Cardoso de Oliveira and their son, Joaquim
  • SAN FRANCISCO
  • --

An unfathomable tragedy deepened last Wednesday (3/20) with the death of three-month-old baby Cauê Ramos Pinto de Oliveira from injuries sustained four days earlier when struck at a bus stop in San Francisco by a sports utility vehicle going at a high rate of speed.

Also waiting at the bus stop and killed were the infant’s two-year-old brother Joaquim and their parents--Diego Cardoso de Oliveira, 40, a creative director at Apple, and Matilde Ramos Pinto, 38, an executive producer at RSA Films. Diego and Joaquim died at the scene of the collision (Saturday, 3/16). Matilde passed away the following day (3/17).

Ramos Pinto had substantive roots at RSA Films. She began her second tour of duty there, joining the U.S. operation in 2022. Earlier in her career, she worked as a directors’ representative for RSA and Black Dog Films, London. Prior to joining Apple, Cardoso de Oliveira was a creative stalwart on the agency side, serving as a creative director at AMV BBDO after being an art director at BBH, and a creative at Mother.

The family’s relatives released the following statement regarding the loss of their loved ones:

“On the 20th of March, the three-month-old baby Cauê Ramos Pinto de Oliveira, the youngest child of our sister/daughter Matilde and brother/son Diego, despite the immense and unwavering efforts of the UCSF Benioff Children’s Hospital Pediatric Intensive Care Unit, passed away from injuries sustained after tragically being run over at a bus stop while the family was on its way to the zoo. He was the last surviving member of Matilde and Diego’s direct family, as both his parents and his two-year-old brother Joaquim succumbed to their injuries from the crash. Little Cauê was a fighter and our hero; his organs were donated and will serve to save the lives of other children.

“Diego and Matilde were warm and loving parents who had a deep love for their beautiful children and enjoyed nothing more than spending time with their two little boys. They were also what one would call real ‘life enhancers’—the kind of people everyone loved to be around: happy, funny, kind, and always eager to make the best of what life had to offer them. The outpouring of love and grief from all over the world, which has greatly moved us, is a testament to this.

“We loved Diego, Matilde, Joaquim, and Cauê deeply and are sure the love they showed to their family and friends will serve as their legacy.

“We would like to express heartfelt thanks to the following organizations:

  • The UCSF Benioff Children’s Hospital Pediatric Intensive Care Unit for their immense dedication in caring for Cauê
  • The Zuckerberg San Francisco General Hospital for their unwavering dedication in caring for Matilde
  • The San Francisco Police Department and the first responders
  • Diego and Matilde’s employers and colleagues at Apple Inc. and RSA Films for their immense help and support during this difficult time
  • The Portuguese and Brazilian Consulates in San Francisco for their inestimable help
  • Mayor London Breed and her team for all their support
  • The San Francisco District Attorney’s Victim, Witness Assistance Program.

“We also want to extend our sincere gratitude to all our family and friends, without whose help we could not have gotten through these difficult times.

“At this time of mourning, we have no further information to add and ask that you kindly respect our family’s privacy to grieve.”

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