Pulse Films has added Rodrigo Saavedra, to its U.S. commercial and music video directorial roster.

Originally from Rio de Janeiro, Saavedra has collaborated with an array of global brands including Coca-Cola, Heineken, Corona, Honda, VW, Facebook, Dropbox, and the Francis Ford Coppola Winery. He has garnered awards from D&AD, The One Show, Cannes Lions, 1.4 awards, AICP, Berlin Commercial, UKMVA, and MVF.

In the U.K. Rodrigo is represented by his own production company, Immigrant. Pulse and Immigrant will now jointly represent Saavedra in the U.K. music videos sphere, where he has collaborated with luminaries such as Selena Gomez, DJ Snake, Céu, and Niki & The Dove.

Mino Jarjoura, global president of commercials and music videos at Pulse Films, commented, “I have been watching Rodrigo’s career bloom since working together in Marseilles. We are still debating who instigated a tussle with a group of local pickpockets. I am absolutely thrilled to collaborate with Rodrigo at Pulse. His nuanced level of detail and boundless imagination are seamlessly interwoven in story, style, and character. A truly unique filmmaker, he has a vision, working alongside him promises to be an inspiring journey,:

Saavedra said, “When Mino first contacted me, he already knew I was a Flamengo supporter. That says a lot about him. Instead of the cliché ‘I love your work’, he tapped into culture to find common ground. And to me that’s what Pulse is about. They’re a company that champions culture, going beyond the norms of advertising, and when they do traditional ads they make sure that it seeps into the pop realm.”

Before assuming the director’s chair, he honed his craft as an art director and copywriter at advertising agencies such as Mother London, WCRS, and Wieden+Kennedy Amsterdam. Prior to joining Pulse, Saavedra had most recently repped as director in the U.S. advertising market by The Directors Bureau.

Pulse’s branded division is represented by Hustle on the East Coast, Stephanie Stephens Reps on the West Coast, The House of Representatives in the Midwest and by Hands for music videos.