SunTrust's "Holiday Presence"
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SunTrust recently conducted an annual Holiday Financial Confidence survey that showed 43% of Americans feel pressure to spend more than they can afford during the holiday season.
SunTrust sees this as a challenge that the onUp movement can help overcome. The December holiday season is often the most challenging time to gain control over finances, resulting in overspending that can lead to financial stress and distract people from enjoying the meaningful moments.
So, this holiday season, SunTrust is spreading a different kind of holiday cheer by encouraging people to give the gift of being present in the moments that matter.
Client: SunTrust Banks, Inc.
Agency: StrawberryFrog New York
Chief Creative Officer: Scott Goodson
Executive Creative Director: Tyler DeAngelo
Creative Director Art: James Casey
Writer: Scott Goodson
Agency producer: Jonathan Rakiec
Account Management: Chris Belmore
Production management: Liz Scordato
Production company: MJZ
