SHOOT is pleased to announce the 2016 schedule for its in-depth Emmy coverage that will kick off on May 20 with Part 1 of its annual 15-Part Road to Emmy Series.  The series will shine the spotlight on the producers, directors, documentarians, cinematographers, editors, production designers, visual effects supervisors, composers and other executives and artisans involved in the shows and programms generating Emmy buzz.  

SHOOT 's strong Emmy® tradition dates back to 1997 having been the leading chronicler of the Primetime commercial Creative Arts Emmy nominees and winners since the inception of that award.  SHOOT expanded to cover all categories of nominees and winners of the Creative Arts and Primetime Emmy Awards, and five years ago launched its annual in-depth 15-part “Road to Emmy Series” that covers the shows themselves and the executives and artisans behind them, spanning categories such as Directing, Cinematography, Editing, Visual Effects, Animation, Music, Sound, Production Design & more across all major categories including Comedy Series, Drama Series, Miniseries or Movie, Documentary, Variety Music or Comedy Series and Reality Competition Program. We interview and profile assorted artists and production execs, gaining insights into the shows and challenges faced.  There are also assessments of Emmy prospects for nominees, as well as a look at trends in this year’s competition.  And, of course we'll continue to cover the nominations and top off the series will be special coverage of the Creative Arts winners (this year on Sept. 10&11) and the Primetime winners (this year on Sept. 18).

Who will be among the 2016 nominees and winners?
According to SHOOT's Editors, while there will be many other shows and programs that will be generating Emmy buzz throughout the series, some sure to be talked about include...

From ABC: “Blackish,” “How to Get Away with Murder,” “Modern Family, "Scandal;” From Amazon: “Transparent,” “The Man in the High Castle”; From AMC: “Better Call Saul,”  From CBS: “The Big Bang Theory;” “The Good Wife,” “Mom”;  From Cinemax: “The Knick”; From Comedy Centrial “Inside Amy Schumer”; From Fox: “Brooklyn Nine Nine,” “Last Man on Earth,” “Empire,” “Gotham”; From FX Networks: “American Horror Story,” “The Americans” “The People v. O.J. Simpson: American Crime Story”; From HBO: “Game of Thrones,” “Girls,” “Last Week Tonight,” “Silicon Valley,” “Veep,” “Vinyl,” “Westworld”;  From History: “Join or Die”; From Hulu: "The Path," "Casual;" From IFC: “Portlandia;”  From NBC: “The Tonight Show”; From Netflix: “Bloodline,” “Grace and Frankie,” “House of Cards,” “Orange is the New Black,: “The Unbreakable Kimmy Schmidt”; From PBS: “Downton Abbey;” From Showtime: “Billions,” “Homeland,” “Shameless”; From Starz: “Black Sails,” “Outlander,” “Power;” From: USA Network: "Mr. Robot"

SHOOT editors will be profiling and interviewing executives and artisans behind some of the shows above plus many others from May-August this year.

SHOOT is on Top of the Bottom Line and Ahead in Behind The Camera
Of the 29 required Television Academy Peer Groups, representing specific fields of expertise within the motion picture, TV, and commercial production industry, SHOOT has been solely focused on 26 of the 29 and delivering decision-making news, back stories, and inspiration 365/24/7 without fail for 55 years.


Art Directors and Set Decorators

Casting Directors

Children's Programming



Costume Design & Supervision


Documentary Programming

Electronic Production

Interactive Media

Los Angeles Area


Motion & Title Design


Picture Editors


Production Executives

Professional Representatives

Public Relations

Reality Programming


Sound Editors

Special Visual Effects

Television Executives


Ideal Audience & Environment for your Emmy "FYC" Marketing
SHOOT’s digital and print platforms provide the ideal environments in which to promote prior to & during nomination voting that will take place 6/15-26 and then prior to & during final round voting that will take place 8/17-28. SHOOT Magazine Print (with bonus PDF version) and SHOOTonline/The SHOOT Dailies/The SHOOT>e.dition digital platforms are ideal for bringing attention to your programs and individual nominees.  Our audience of production & post industry executives and artisans including ATAS members (SHOOT is extremely strong in the vast majority of the 29 ATAS peer groups) will be reading SHOOT’s Emmy-related coverage  with great interest throughout Emmy Season.  Our readership includes production executives, producers, directors, cinematographers, editors,  production designers, visual effects & animation executives & artisans, music & sound executives & artisans and much more. 

SHOOT EMMY FYC Marketing options include:

►  SHOOT Magazine Print Issue (with bonus PDF version,)
SHOOT Magzine's highly targeted circulation includes 10,000 production/post industry executives & artisans. An additional 3,500+ read the PDF version.  Put your FYC message into decision-makers' hands! 

       May/June (out 5/20) Issue Deadlines
       Space Reservations: May 9 || Ad PDF Files Due:  May 13 (final extension May 16)

       August/September (out 8/12) Issue Deadlines
       Space Reservations: August 2 || Ad PDF File Due:  August 5 (final extension August 8)

► 40,000+ unique visitors per month*. 7-day or 30-day runs can start any day.  File formats accepted:  JPEG, GIF, Animated GIF, Flash,  HTML5, and third party tags** .  Banner sizes include regular & expandable banners: 728x90, 300x250, 300x600, 468x60.  Interstitials: 600x500 as well as Interstitials and other custom options. Source: Google Analytics **SHOOTonline is DFA and Jetpack certified.

►  The SHOOT>e.dition   Published every Friday, this weekly email newsletter goes to 28,000 opt-in subscribers.  You can provide banner/tags the day before. File formats accepted: JPEG, GIF, Animated Gif.   Banner sizes include 468x60, 180x150, 180x600.
Click Here to see recent SHOOT>e.dition Sample:


►  SHOOT Dailies   Published daily Monday-Friday, you can get banner to us the day before. This email newsletter has a subscriber base of 3,500.  Great for making an added splash on specific days. File formats accepted: JPEG, GIF, Animated Gif.  Banner sizes include 728x90, 180x150.

►  SHOOT Custom Email Blasts   sent when you want to database of 45,000.

Click Here for SHOOT Magazine Ad Sizes/Specs
Click Here for For SHOOTonline Banner Specs

SHOOT Marketing Links....

♦   Click Here to request FYC Rates for SHOOT Magazine, The SHOOT>e.dition, SHOOT Dailies and SHOOT Custom email blasts.

♦   Click Here for SHOOT overview information

♦  Click Here for SHOOT Magazine Ad Sizes/Specs
(When you place a print Ad, the PDF version runs with live link to FYC site at no extra charge in PDF version of the issue that is posted on our site for readers to view/download.)

♦  Click Here for SHOOTonline Banner specs

We hope that you will give SHOOT FYC Marketing a try this Season.  For more information, rates and space reservations, please contact SHOOT Publisher, Roberta Griefer at 203/227-1699, ext 13 or via email.

The 2016 Road to Emmy Series
Our extensive coverage, from May 20-September 18, will provide insights into the artists and the artistry behind the latest crop of lauded programs and Emmy-related news and information that we’ll be covering May-September.  The Series will be published across all SHOOT digital and print platforms including SHOOTonline (website with 40,000 unique visitors,) The SHOOT Dailies (daily email newsletter,) and The SHOOT>e.dition (weekly email newsletter going to 28,000 opt-in subscribers every Friday.  The special Series Part 1 kick-off feature on May 20 and Part 13 on August 12 will also appear in SHOOT Magazine (10,000 print readers) and PDF versions of issue (3,500+ additional readers) that will be posted on our site. 

If you missed any of last year's 2015 Road to Emmy installments, please Click Here to see them
Some of the people interviewed for the 2015 Series included: Gary Baum, cinematographer, "Mike & Molly" (CBS) and "The Millers" (CBS); James Bogdonas, cinematographer, “Modern Family," (ABC); Howard Cummings, production designer, “The Knick” (Cinemax); Adam Davidson, director, "Kingdom" (DirecTV); Fred Elmes, ASC, cinematographer “Olive Kitteridge” miniseries (HBO); Jim Frohna, cinematographer, "Transparent" (Amazon); Catherine Haight, nominated for "Single-camera Picture Editing for a Comedy in a Series" for the pilot of "Transparent" (Amazon). Lady J, writer, “Transparent” (Amazon); Marta Kauffman, co-creator, “Grace & Frankie” (Netflix); Neville Kidd, cinematographer, “Outlander” (Starz); David klein, cinematographer, “Homeland” (Showtime); Jonathan Krisel, co-creator, "Portlandia" (IFC); Mimi Leder, EP/director, "The Leftovers" (HBO); Elliott Lester, director, “Nightingale” (HBO); Christopher Manley, ASC, cinematographer, "The Secret Life of Marilyn Monroe" (Lifetime); Ellen Mirojnick, costume designer, "The Knick" (Cinemax); Dee Rees, nominated for both "Outstanding Directing" and "Outstanding writing" for "Bessie (HBO); Tom Shankland, director, "The Missing" (Starz/BBC); Christian Sprenger, cinematographer, "The Last Man on Earth" (Fox); Richard Toyon, production designer, “Silicon Valley” (HBO) and “American Crime (ABC); Tim Van Patten, director, Boardwalk Empire (HBO); Clement Virgo, director, EP, producer and co-writer of the “The Book of Negroes” (BET); Beau Willimon, showrunner, EP, writer, creator, "House of Cards" (Netflix); Tom Yatsko, cinematographer, “Gotham” (FOX); Craig Zisk, director, “Brooklyn Nine-Nine” (Fox network) and “Parks and Recreation” (NBC).

2016 Road to Emmy  Schedule
SHOOT editors will be profiling and interviewing executives and artisans behind some of the shows above plus many others from May-August this year.
Click Here for PDF version of the Road to Emmy Schedule.
Link to digital versions will be added below as each feature goes live.
Part / Date            Distribution Platforms
Part 1  May20      SHOOTMagazine Print Issue, PDF version of Print Issue, SHOOTonline, SHOOT Dailies &  SHOOT>e.dition
Part 2: May 27     SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 3: June 3       SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 4: June 10     SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 5:  June 17    SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 6: June 24     SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 7: July 1        SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 8: July 8        SHOOTonline, SHOOT Dailies, SHOOT>e.dition
Part 9: July 14      Nominations announced: Covered 7/14 on SHOOTonline, 7/14 SHOOT Dailies       
                            & 7/15 SHOOT>e.dition
Part 10: July 22    SHOOTonline, SHOOT Dailies & SHOOT>e.dition
Part 11: July 29    SHOOTonline, SHOOT Dailies & SHOOT>e.dition
Part 12: Aug. 5    SHOOTonline, SHOOT Dailies &  SHOOT>e.dition
Part 13: Aug 12   SHOOT Magazine Print Issue, PDF version of Print Issue, SHOOTonline,
                           SHOOT Dailies & SHOOT>e.dition
Part 14: Aug 19   SHOOTonline, SHOOT Dailies & SHOOT>e.dition
Part 15: Aug 26   SHOOTonline, SHOOT Dailies & SHOOT>e.dition
      Sept. 10&11  Creative Arts Winners announced: Covered Sept. 12 on SHOOTonline,
                           9/14 SHOOT Dailies &  9/18 SHOOT>e.dition       
            Sept. 28   Primetime Winners announced: Covered Sept. 18 on SHOOTonline,
                            9/18 SHOOT Dailies, 9/23 SHOOT>e.dition