The 60-second short spec film was directed by Whiskey Tongue (directing duo Chris Allen Williams & Matthew West) who are also the principal partners of Mad Box Post. Along with Max Fischer, Director of Photography, they led a team of excited and determined crew through one ambitious and grueling day of filming which included a Porsche chase car, stunt driving work, and a blend of live action, animation and visual effects. The spot was concepted and created by Brett Landry and Brian Engleman, two rogue creatives, determined to bring a script they loved to the screen. Williams approached them a year prior to collaborate on the spot, expanding on their ideas to give it a longer, more cinematic feel.
"Whiskey Tongue has put together this McDonald's ad. It's exciting, gritty, fun and totally gorgeous to look at."
– Little Black Book Online
Go behind the scenes here: McDonald's "Paroled" [SPEC SPOT] Visual Effects Break Down
SPW CreditsProduction Company: Spang TV/Whiskey Tongue
Directors: Chris Allen Williams and Matt West (Whiskey Tongue)
Director of Photography: Max Fischer
Editor: Chris Allen Williams
Production Designer: Andrew Carnwath
Wardrobe and Costume Design: Cecilia Clark
Character Animation and Design: Rick Plautz
Visual Effects and Compositing: Charles Bevan
Colorist: Matt West and David Muessig
Post Production: Mad Box
Creative Directors: Brian Engleman and Brett Landry
Assistant Editor: Logan Threlkeld
Post Producer: Macy West
Sound Editor: Andrew Uvarov
Audio Post: Red Amp Audio
Music: "Radar Love" Golden Earing
BODYARMOR FlashIV: Anitta Pit Stop
AE Production unveils its latest integrated campaign for BODYARMOR Flash I.V. In collaboration with First Tube Media, the innovative project featuring Brazilian Music Artist and BODYARMOR partner Anitta,
Read More