Go behind the scenes of McDonald's "Episode 1: Paroled" [SPEC SPOT]. Filming started on the scenic roads leading to the backlot of AMC's "Turn" in Powhattan, Viginia, and ended in Richmond's Scott's Addition district. A blank warehouse wall served as the canvas for a replica Joliet Penitentiary wall, a stylistic homage to the opening scene of the 1980 film "Blues Brothers". Ronald McDonald is portrayed by local stunt and race car driver, Jesse Clark, and SpangTV producer Jordan Rodericks was tasked with becoming the Hamburglar… or at least the lower half. The characters were modeled, rigged and animated by Rick Plautz and the tracking, compositing and visual effects were led by Charles Bevan with a joint effort from the whole Mad Box team. The 60-second short spec film was directed by Whiskey Tongue (directing duo Chris Allen Williams & Matthew West) who are also the principal partners of Mad Box Post. Along with Max Fischer, Director of Photography, they led a team of excited and determined crew through one ambitious and grueling day of filming which included a Porsche chase car, stunt driving work, and a blend of live action, animation and visual effects. The spot was concepted and created by Brett Landry and Brian Engleman, two rogue creatives, determined to bring a script they loved to the screen. Williams approached them a year prior to collaborate on the spot, expanding on their ideas to give it a longer, more cinematic feel.
SPW Credits
Production Company: Spang TV/Whiskey Tongue
Directors: Chris Allen Williams and Matt West (Whiskey Tongue)
Director of Photography: Max Fischer
Editor: Chris Allen Williams
Production Designer: Andrew Carnwath
Wardrobe and Costume Design: Cecilia Clark
Character Animation and Design: Rick Plautz
Visual Effects and Compositing: Charles Bevan
Colorist: Matt West and David Muessig
Post Production: Mad Box
Creative Directors: Brian Engleman and Brett Landry
Assistant Editor: Logan Threlkeld
Post Producer: Macy West
Sound Editor: Andrew Uvarov
Audio Post: Red Amp Audio
Music: "Radar Love" Golden Earing
ScreenWork Categories:Behind The Scenes
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Want You to Go There in a Hotel!
"Hotel Hassle" directed by Jeremy Pinckert.
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. "Hotel Hassle" was initially conceived as an audio-only campaign, but Go RVing's SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The adaptation from audio ads to digital commercial spots involved adding re-written lines and a few iconic scenes from Pinckert’s ideas that provided anchor moments for the ads. In particular, 'Hotel Hassle' features a room key that just won’t open the door. The visual he added (a round sensor on the door where the key unlocks) not only modernized the ad into the age of tap, but also gave the spot a technology vs. human undertone, invoking the AI-character Hal from Stanley Kubrick’s '2001 A Space Odyssey.'
Explore and Pinckert also added a visual hook to the ending of the spot that leaned on his own experiences traveling with his family. He found his hands were always full, clutching a few bags, random loose objects, his phone, and of course, his coffee. In the commercial, there is a moment where all of the frustrations are just too much for the protagonist and he almost curses in front of the family. What if the director added an action where the protagonist accidentally spills their coffee and the camera freezes precisely at this moment?
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"Hotel Hassle", part of Go RVing's larger Don't Go There! campaign, is currently being broadcast nationwide via strategic digital channels.
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