YETI's "The Wild"

Lucky Post’s Editor Sai Selvarajan joins YETI and agency McGarrah Jessee on a journey into the wild marsh of Mims, Florida, a region only accessible by airboat. The spot, edited by Selvarajan, features YETI brand ambassador Flip Pallot, one of the world’s greatest outdoorsmen whose knowledge and affection for the wild is reverent, poetic, underscores the importance of spending time outdoors. YETI coolers are a quiet companion and trusted tool in this branded docu-film where nature and Pallot’s wisdom shine.