On The Open Internet, You Choose The Future
By
HYPE2278 views
Believe Media Director Floria Sigismondi partnered with agency Technology, Humans and Taste [THAT] and Criteo to air the global tech leader’s first-ever campaign on Super Bowl Sunday. Criteo purposefully selected the biggest day in advertising to launch a conversation about the future of the internet—where data is king, but not at the expense of consumer choice, privacy or diversity of innovation due to the size of companies and creators.
The teams behind the spot were entirely female-led, including Sigismondi, actress Yinka Olofunnife and Criteo CEO Megan Clarken. The ad features a female protagonist faced with various dystopian and utopian future versions of herself. These versions symbolize Criteo’s work to build an ‘open internet’ where consumers are in control of what they discover, how companies can interact with their information, and how businesses and creators of all kinds can connect with them…beyond the giants.
Client: Criteo
TITLE: “On the Open Internet, You Choose the Future”
Agency: THaT
Producer: Claire Clayton
EP: Andrew Runkle
CD/AD: Kirstin Roquemore
CD: Tiffany Appleton
Production Co: Believe Media
Director: Floria Sigismondi
EP: Liz Silver
Line Producer: Nicholas Wrathall
DP: Martin Ahlgren
Production Designer: Luca Merlini
Stylist: Pablo Patane
Editorial: Final Cut
Editor: Patrick Colman
Producer: Andrea Cantor
VFX Company: EDI
Producer: Giordana Daniotti
Telecine Company: Company 3
Producer: Alexandra Lubrano
Colorist: Tom Poole