Final shortlisted entries unveiled for 62nd D&AD Awards

Tuesday, May. 21, 2024

Final shortlisted entries unveiled for 62nd D&AD Awards

D&AD judging

LONDON
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The 62nd D&AD Awards ceremony, due to take place on Wednesday (5/22) in London, has unveiled the final shortlist from all 43 Awards categories across the following disciplines: Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.

Jo Jackson, CEO, D&AD commented, “Whether they go on to win a Pencil or not the Shortlist represents the best creative work of the industry today. We’ve had entries from over 78 countries, judged by jury members from over 60 countries (54% female). It’s important to us that all work is judged on its own merit and the judges are enabled to understand the cultural context of each piece of work. The team at D&AD work extremely hard to ensure the best representation possible within each Jury, so that all work has the best chance of being considered to win a Pencil.”

All 1,420 shortlisted entries are showcased on the D&AD website.

The awards are judged by 300+ of the world’s leading creatives from over 60 countries (54% female), recognizing work that will inspire both seasoned and emerging talent. Awards entries enable D&AD as a charity to fund educational programs such as D&AD Shift, a free, industry-led night school for self-taught creatives from under-represented backgrounds, currently running in London, New York, Berlin, São Paulo and Sydney with more locations to be announced.

New categories such as Luxury, Pharma, Sustained Impact, Health and Wellbeing reflect the evolving landscape of the creative industries, acknowledging the increasing importance of these sectors in marketing and design. It allows the international awards to stay current and inclusive, recognising excellence in these specialized areas and providing a platform for innovative work that addresses unique challenges.

The top countries by number of shortlisted entries are: