Rakish, the artist-driven production collective co-founded by managing director Preston Garrett and Golden Globe-nominated director Marc Forster, has brought Bruce St. Clair aboard its directorial roster for U.S. representation.

St. Clair’s artistic path into advertising began in art college in London where he delved into interior three-dimensional design. It was here that his instinctive storytelling skill began to take shape, laying the foundation for a career that would redefine visual narratives and make its mark in the advertising landscape for brands like Audi, Mercedes-Benz, Lexus, Fiat, IKEA and Samsung, and agencies BBDO, Goodby Silverstein & Partners, DDB, David&Goliath, and TBWA, among numerous others. 

St. Clair’s work has won assorted accolades including Cannes Lions, Clios and D&AD distinction. Prior to joining Rakish, he was repped in the ad arena by Believe Media.

“In Bruce, we found a kindred soul--a storyteller whose passion and commitment mirror our own,” said Garrett.

St. Clair said, “I rely on instinct and chemistry. With Preston, this was immediate, and Rakish’s commitment to a job is outstanding.”

“At Rakish, we understand that behind every director is not just a body of work, but a human being with a unique story to tell,” added Garrett. “Bruce epitomizes this ethos, seamlessly blending his artistic mastery with a grounded perspective on the transient nature of our industry. He approaches each project with the ambition of a visionary and the humility of a true collaborator.”

Upcoming, St. Clair has new work debuting for Toyota, a commercial made in collaboration with Burrell Communications as well as a campaign for Chevrolet out of Commonwealth//McCann.