Seresto's "Strap In" Campaign (dogs)

Production house Retriever announced the launch of a new international integrated campaign on behalf of Seresto, aimed at offering a hassle-free solution to the age-old problem of flea and tick protection. The campaign, developed in collaboration with creative agency Organic, consists of live action production of video and still photography content for both the feline and canine product lines, each reframing the flea collar as an enabler of untethered freedom, not a method of restraint. To achieve a carefree ethos, Organic developed a creative concept requiring executional expertise in working with pets, leading them to Retriever to bring the campaign to life. The result is a charming campaign filled with heartwarming on-screen chemistry between actors and animals that can be deployed in practically any international market. The team produced a full-scope library of assets to be used in TV spots, social media, print, retail, and Out-Of-Home. The campaign is now live in France, Italy, Poland, the UK and western Europe.