Ultimate Kronos Group (UKG), a global provider of HR solutions and workforce management software, rolled out this spot from agency Zambezi set to a reimagined version of the song “Manic Monday.”
Titled “Morning Routine,” the :30–directed by John Merizelde and Kelsey Laroche of production company Florence–showcases a variety of perspectives of the pre-work routine. The spot opens on a businesswoman choosing an outfit, then continues to a man drinking his morning coffee while he shaves, a mother rushing out the door, and a nurse with prosthetic limbs grabbing his bike to commute to his job at a hospital. While the people are diverse, they have one thing in common – they show up for their employers each day. Despite the chaos weekday mornings can bring, the spot transitions to show each person arriving to work with the sense of belonging that comes from being supported with the help of UKG’s solutions.
Credits
Client Ultimate Kronos Group (UKG) Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; David Satterfield, sr. copywriter; Tracey Chan, sr. art director; Norman Brown, design director; Andrew Gage, director of integrated production; Marina Korzon, sr. producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Dalit Zagorini, strategy director; Allison Newell, brand strategist. Production Florence John Merizelde, Kelsey Laroche, directors; Htat Htut, DP; Jarad Anderson, Ryan Huffman, Valerie Bush, exec producers; Julio Mata Jr., line producer. Postproduction The Den Eric Alexander-Hughes, editor; Tara Wall, assistant editor; Kevin Feller, mixer; Gabriel Sanchez, VFX artist; Mary Ellen Duggan, exec producer, postproduction; Pamela Cohen, post producer. Music “Manic Monday” written by Prince. Mophonics. Arrangement by Mophonics; Stephan Altman, executive creative director/partner; Shelley Altman, head of production/partner. Color Company 3 Siggy Ferstl, colorist.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
