Ultimate Kronos Group (UKG), a global provider of HR solutions and workforce management software, rolled out this spot from agency Zambezi set to a reimagined version of the song “Manic Monday.”
Titled “Morning Routine,” the :30–directed by John Merizelde and Kelsey Laroche of production company Florence–showcases a variety of perspectives of the pre-work routine. The spot opens on a businesswoman choosing an outfit, then continues to a man drinking his morning coffee while he shaves, a mother rushing out the door, and a nurse with prosthetic limbs grabbing his bike to commute to his job at a hospital. While the people are diverse, they have one thing in common – they show up for their employers each day. Despite the chaos weekday mornings can bring, the spot transitions to show each person arriving to work with the sense of belonging that comes from being supported with the help of UKG’s solutions.
Credits
Client Ultimate Kronos Group (UKG) Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; David Satterfield, sr. copywriter; Tracey Chan, sr. art director; Norman Brown, design director; Andrew Gage, director of integrated production; Marina Korzon, sr. producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Dalit Zagorini, strategy director; Allison Newell, brand strategist. Production Florence John Merizelde, Kelsey Laroche, directors; Htat Htut, DP; Jarad Anderson, Ryan Huffman, Valerie Bush, exec producers; Julio Mata Jr., line producer. Postproduction The Den Eric Alexander-Hughes, editor; Tara Wall, assistant editor; Kevin Feller, mixer; Gabriel Sanchez, VFX artist; Mary Ellen Duggan, exec producer, postproduction; Pamela Cohen, post producer. Music “Manic Monday” written by Prince. Mophonics. Arrangement by Mophonics; Stephan Altman, executive creative director/partner; Shelley Altman, head of production/partner. Color Company 3 Siggy Ferstl, colorist.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
