Ultimate Kronos Group (UKG), a global provider of HR solutions and workforce management software, rolled out this spot from agency Zambezi set to a reimagined version of the song “Manic Monday.”
Titled “Morning Routine,” the :30–directed by John Merizelde and Kelsey Laroche of production company Florence–showcases a variety of perspectives of the pre-work routine. The spot opens on a businesswoman choosing an outfit, then continues to a man drinking his morning coffee while he shaves, a mother rushing out the door, and a nurse with prosthetic limbs grabbing his bike to commute to his job at a hospital. While the people are diverse, they have one thing in common – they show up for their employers each day. Despite the chaos weekday mornings can bring, the spot transitions to show each person arriving to work with the sense of belonging that comes from being supported with the help of UKG’s solutions.
Credits
Client Ultimate Kronos Group (UKG) Agency Zambezi Gavin Lester, chief creative officer; Matt Sherman, creative director; David Satterfield, sr. copywriter; Tracey Chan, sr. art director; Norman Brown, design director; Andrew Gage, director of integrated production; Marina Korzon, sr. producer; Matt Valdepena, digital producer; Jill Burgeson, chief strategy officer; Dalit Zagorini, strategy director; Allison Newell, brand strategist. Production Florence John Merizelde, Kelsey Laroche, directors; Htat Htut, DP; Jarad Anderson, Ryan Huffman, Valerie Bush, exec producers; Julio Mata Jr., line producer. Postproduction The Den Eric Alexander-Hughes, editor; Tara Wall, assistant editor; Kevin Feller, mixer; Gabriel Sanchez, VFX artist; Mary Ellen Duggan, exec producer, postproduction; Pamela Cohen, post producer. Music “Manic Monday” written by Prince. Mophonics. Arrangement by Mophonics; Stephan Altman, executive creative director/partner; Shelley Altman, head of production/partner. Color Company 3 Siggy Ferstl, colorist.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
