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Wondros' Scott Weintrob Directs "Elevation" For Audi, Tonic International


Robert Goldrich
Friday, Mar. 18, 2016


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Director Scott Weintrob of production house Wondros directed this Audi spot, “Elevation,” for the Dubai and Middle East markets for agency Tonic International, Dubai. Production company on the job was Filmmaster.

Designed to showcase the speed and precision of the Audi RS7, this spot uniquely pits the automobile on location on a challenging road in a race against a man traversing the same distance over elevators and stairs up the world’s tallest building, which is in Dubai.


Client Audi Agency Tonic International, Dubai Christiano Tonnarelli, executive creative director; Tony Ting, copywriter; Phil Thomas Ramage, art director; Renato Lamberti Sagliano, TV producer. Production Filmmaster/Wondros Scott Weintrob, director (Wondros); Fede Alfonzo, DP; Gwyn Sannnia, assistant director; Antonio Sabatella (Filmmaster), producer; Andrea Ciarla, exec producer (Filmmaster); Luca Fortunato Asquini, production manager (Filmmaster); Marianne Thomas, production coordinator (Filmmaster). Editorial The Whitehouse Brandon Porter, editor. Post Ntropic Marshall Plante, colorist. Audio Gramoscope Alex Puro



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