Titled “You Do Your Thing,” this Turbo Tax spot directed by Raine Allen-Miller of production house Somesuch for Wieden+Kennedy (W+K), Portland, Ore., shows us a series of folks with different circumstances who qualify for certain tax breaks due to those circumstances.
Whether you just started a nomadic lifestyle in a van or had a pandemic-induced career change, TurboTax live online experts can take care of tax issues related to those and all other circumstances, helping customers get the maximum refund from the IRS.
Credits
Client TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Patty Orlando, creative directors; Nick Howard, art director; Nick Stoner, copywriter; Orlee Tatarka, director of production; Robert Saxon, executive producer; Jennifer Fiske, sr. producer; Tara Nielsen, design producer; Chris Streger, designer; Christian Clay, strategic planning. Production Somesuch Raine Allen-Miller, director; Molly Griffin, exec producer; Salli Zilles, line producer; Shawn Peters, DP; Jo Carkner, production design/art direction. Editorial Arcade Geoff Hounsell, editor; Mitch Mitchell, assistant editor; Alexa Atkin, post producer; Crissy DeSimone, post exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, lead Flame artist; John Saint-Buzon, Flame assistant; Aryel Melek-Shalom, VFX supervisor/CG artist. Color Blacksmith Mikey Pehanich, colorist. Music Walker Music Sara Matarazzo, managing partner; Stephanie Pigott, sr. exec producer; Dottie Scharr, Danielle Soury, sr. producers; Neha Shastri, sr. producer/music supervisor; Jendayi Bonds, associate producer. Graphics W+K Motion Adam Sirkin, motion lead; Ryan Jacobson, Dan Finn, motion designers; Cameron Blake, producer. Audio Post Lime Studios Loren Silber, mixer; Susan Boyajan, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
