In this brand film from Wieden+Kennedy, Portland, Ore., HP tells the story of a quieter, more introverted woman who struggles to be seen and heard in her meetings because of failing technology. Without technology that supports collaboration, she struggles to communicate her thoughts and ideas in a hybrid office environment.
Directed by Nick Ball of MJZ, “No Thought Left Behind” tells the story of her idea–represented by a scrunched-up paper ball. The paper ball is seemingly lost but manages to defy the odds to find its way back to her enabling her to confidently deliver her idea via the enhanced features of HP Presence Meeting Space Solutions.
HP Presence allows people to truly feel connected and work together whether in the office or working remotely. With enhanced audio, video, and software embedded in HP PCs, peripherals, displays, and new meeting space solutions, HP Presence makes hybrid work teams feel like they’re in the same room together. That way no one goes unnoticed or unheard–and no thought gets left behind.
Using features like AI noise cancellation on PCs, auto-room calibration, and 4K cameras that automatically capture facial expressions, devices with HP Presence offer meeting participants an end-to-end solution for sharing ideas.
An excellent example of producing in a new hybrid world, the film was shot with a tight team on the ground in Budapest, including director Ball, while the majority of the team joined virtually. Ball and the team made full use of the city to really bring to life the lost paper ball’s journey back to the film’s heroine.
Credits
Client HP Agency Wieden+Kennedy, Portland, ore. Eric Baldwin, executive creative director; Christen Brestrup, Bertie Scrase, creative directors; Chris Cavalieri, art director; Mike Lopez, copywriter; Matt Hunnicutt, director of production; Mauricio Granado, sr. producer lead; Charleston Chambers, associate producer; Christina Kim, Mimi Munoz, creative operations; David Chathas, James Aloysisus, Beth Schuenemann, Katie Custis, Phillip Kim, Abby Dergazarian, designers; Henry Lambert, Lauren Ivory, Bianna Nikdel, strategic planning; Jeff Ackley, Adam Sirkin, Ryan Jacobson, Daniel Finn, Oliver Rokoff, motion design. Production MJZ Nick Ball, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Karen Chan, line producer; Masanobu Takayanaki, DP; Judit Csuti Varga, production design/art direction. Editorial Final Cut LA Jeff Buchanan, editor; Evan Bluestein, Emalee Arroyo, Sabra Stratton, assistant editors; Taylor S. Rousseau, post producer; Suzy Ramirez, post exec producer. VFX KEVIN Tim Davies, executive creative director; Steve Gibbons, 2D lead artist; Ben Smith, Gareth Parr, Rob Winfield, Steve Cokonis, Susanne Scharping, 2D artists; Jami Schakel, sr. VFX producer; Louise Bloomfield, VFX coordinator; Sue Troyan, sr. exec producer; Pete Smith, shoot supervisor. Color Company 3 NY Sofie Friis Borup, colorist; Alexandra Lubrano, colorist. Voiceover Marissa Holmes Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates (RSA) stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation--original needs to feed original. “There’s a wealth of creative energy bubbling up in the youth of South Africa,” said Coleman. “Everyone is out to try and make a dent in the creative landscape. Inspiration is everywhere you look and all a creative person needs is that spark to go to the next level.”
This 90-second spot features a stellar cast of South African artists riffing off each other, and while KFC Streetwise has long been a mainstay of the country’s youth culture, an authentic approach was critical. Ogilvy turned to Coleman whose experience includes fashion and street culture.
Notable South African creators who appear in the commercial film include Kind Kid toymaker Sanele Qwabe, “Nail Pimp” Nailed Ntswembu, the Island Gals skaters, fashion designer Ruberto Scholtz, visual director Rowan Sakarombe, custom car pimper Ofentse Mphatsoe and metal band Botswana Metalheads. The transitions from one innovator to another were important considerations for Coleman. He explained, “You’re really talking about a ripple effect and how one idea sparks another, so I wanted to create seamless uninterrupted progressions that would evoke that feeling of inspiration and flow.”
KFC’s chief marketing officer Grant Macpherson said, “From a brand perspective, I want to work with directors who have a strong, passionate point of view – someone who brings bold... Read More
