This Nike spot titled “The Tea” features actress Gail Bean (best known for her portrayal of Wanda Bell on Snowfall) talking about everything that the WNBA has to offer. From hoops, fashion, to off-season moves, she’s spilling all the tea this season to expand sport for a new generation of WNBA fans and players.
Daps directed “The Tea” via Anonymous Content for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Caleb Jensen, Blair Warren, executive creative director; Emma Barnett, creative director/art director; Jordan Dinwiddie, creative director/copywriter; Orlee Takarta, head of production + Joint; Kerli Teo, executive producer; Shelley Eisner, sr. producer; Grace Petrenka, Rosie Ollero, sr. art producers; Charlie Hilton, Hui Chen Ou Yang, designers; Sarah Starr, sr. design producer; Paris Fontes-Michel, design producer; Becca Taylor, strategy director; Anthony Holton, strategist. Production Anonymous Content Daps, director; SueEllen Clair, exec producer; Sara LaCombe, line producer; Ava Berkofsky, DP; Tricia Sherman, exec producer; Clarissa Garrett, production manager. Editorial Rock paper Scissors Lauren Dellara, editor; Kris Faris, assistant editor; Lauren Pullano, post producer; Shada Shariatzdeh, Dre Krichevsky, post exec producers; Eve Kornblum, managing director. VFX a52 Andres Barrios, creative dirctor; Matt Sousa, VFX supervisor; Dan Ellis, lead Flame artist; Rod Basham, Michael Vaglienty, Flame artists; Joe Chiechi, head of tracking Corey Marttinez, online editor; Meredith Cherniack, producer; Drew Rissman, head of production; Patrick Nugent, Kim Christensehn, exec producers; Jennifer Sofio Hall, managing director. Color Company Primary Kya Lou, colorist; David Oh, Matthew Stepanek, color assists; Christina Roldan, exec producer; Diane Valera, head of production; Alex Zhao, associate producer. Music Walker Music Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Danielle Soury, sr. producer. Track: Vivaldi’s “Concerto For Lute”; WESO, artist/writer. Sound Design/Mix Field Day Morgan Johnson, sound design; Noah Woodburn, mix; Leslie Carthy, exec producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
