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Wieden+Kennedy, Awesome Inc, Team On "Big Chicken, Small Movie" For KFC

By

Robert Goldrich
Tuesday, Aug. 8, 2017

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A new animated short, Big Chicken Small Movie, pays homage to Marietta, Georgia’s beloved 56-foot-tall steel fowl perched atop a local KFC restaurant. In the film, a young boy who’s a bit of an outcast finds a friend in the gigantic steel chicken, and they go on an adventure in North Georgia. But when the town discovers the Big Chicken is missing, a search ensues. The boy learns that folks miss the Big Chicken so he leads it all the way back home.

For KFC franchisee owner and VP of marketing for KBP Foods Anthony Gianino, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2 million renovation.
 
From the beginning, the intention was to make this film as Atlanta-focused as possible. The creative team from Wieden+Kennedy Portland, KFC’s creative agency, is from the Atlanta-area, and Georgia’s own Awesome Inc was tapped to bring this to life.

“I think every Atlantan has a tender spot for that giant bird, so it was an honor to try to do it proud. Also, I’m excited to show all my friends from high school that I made it to the top--even if it’s just the top of the Big Chicken,” said W+K copywriter Mike Egan, who was born and raised in Atlanta. 

Credits

Client KFC Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, Jason Bagley, executive creative directors; Jason Kreher, Freddie Powell, creative directors; Mike Egan, copywriter; Matthew Carroll, Tim Semple, art directors; Blake Carrillo, producer. Production Awesome Inc., Atlanta Craig Sheldon, director, lead design, lead storyboard artist, animator; Ashley Kohler, exec producer; Allison Sanders, line producer; Chris Anderson, design & animator; Guillermo Comin, Billie Liao, storyboard artists; Sofia Salazar, character design; Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio, animators; Titus T. Bug, production assistant; Thomas Fine, editor; Lauren Teasley, studio manager. Music/Sound Design Bluetube Michael Kohler, composer/sound designer/producer.

Category of ScreenWork: 
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