Created by We Are Unlimited, this national “Speechless” campaign introduces McDonald’s new fresh beef, cooked-to-order Quarter Pounders.
Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.
In this spot, Charles Barkley speaks for Susan, who’s stricken speechless by her fresh McDonald’s burger.
Nick Ball of MJZ directed this :30 titled “Barkley-Susan” (and several others in the campaign featuring Gabrielle Union and John Goodman as the voices for speechless burger eaters).
Credits
Client McDonald’s U.S. Morgan Flatley, U.S. chief marketing officer Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Max Geraldo, executive creative director; Josh Mizrachi, Matt Dalin, Jimmy Dietzen, creative directors; Jonathan Pliego, Jeff Barry, Philipe Diao, associate creative directors; Brandon Zach, copywriter; Jon Ellis, chief production officer; Tom Cronin, executive producer; Tara Reardon, integrated producer; Caitlin VanderKlok, art director; Liza Rush, copywriter. Production MJZ Nick Ball, director; David Zander, Emma Wilcockson, exec producers; Karen Chen, producer; Brian Taravella, production supervisor. Editorial Arcade LA Will Hasell, editor; Fernando Raigoza, assistant editor; Adam Parker, producer. Color The Mill Luke Morrison (The Mill London); James Babiarz, producer (The Mill Chicago). Sound Another Country John Binder, sound designer/engineer; Louise Rider, Tim Kohn, producers.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
