Created by We Are Unlimited, this national “Speechless” campaign introduces McDonald’s new fresh beef, cooked-to-order Quarter Pounders.
Inspired by the idea that words can’t describe the pure delight, the feeling, and the taste of a hot and juicy burger, the “Speechless” creative leverages celebrities and technology to speak for customers eating McDonald’s new hotter & juicier, 100% fresh beef Quarter Pounder. The burger tastes so good the customer is literally speechless.
In this spot, Charles Barkley speaks for Susan, who’s stricken speechless by her fresh McDonald’s burger.
Nick Ball of MJZ directed this :30 titled “Barkley-Susan” (and several others in the campaign featuring Gabrielle Union and John Goodman as the voices for speechless burger eaters).
Credits
Client McDonald’s U.S. Morgan Flatley, U.S. chief marketing officer Agency We Are Unlimited Ari Weiss, chief creative officer, DDB North America; Toygar Bazarkaya, chief creative officer, We Are Unlimited; Max Geraldo, executive creative director; Josh Mizrachi, Matt Dalin, Jimmy Dietzen, creative directors; Jonathan Pliego, Jeff Barry, Philipe Diao, associate creative directors; Brandon Zach, copywriter; Jon Ellis, chief production officer; Tom Cronin, executive producer; Tara Reardon, integrated producer; Caitlin VanderKlok, art director; Liza Rush, copywriter. Production MJZ Nick Ball, director; David Zander, Emma Wilcockson, exec producers; Karen Chen, producer; Brian Taravella, production supervisor. Editorial Arcade LA Will Hasell, editor; Fernando Raigoza, assistant editor; Adam Parker, producer. Color The Mill Luke Morrison (The Mill London); James Babiarz, producer (The Mill Chicago). Sound Another Country John Binder, sound designer/engineer; Louise Rider, Tim Kohn, producers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
