Thursday, July 19, 2018
You are here:

VML Pierces Through Color Blindness For Tennessee Tourism

By

Robert Goldrich
Friday, Jan. 5, 2018

1805 views

Log in or register now!

Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men experiences some form of color blindness, a condition that affects nearly five percent of American women, too. 

So for its client the Tennessee Department of Tourist Development, ad agency VML created the first  scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time.

This short film captures color blind people seeing the natural beauty of Tennessee for the first time. Directing the Color Blindness Viewer short, running on TV and online, was Chusy Jardine of Plan A Films.

Credits

Client Tennessee Department of Tourist Development Agency VML Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer; Derek Clark, executive creative director; Allison Pierce, Stephen Martin, group creative directors; Ryan Simonet, Betsy Jemas, creative directors; Mars Denton, art director; Amy Wilsey, associate copywriter; Ryan Schooley, lead technologist; Ethan Downing, executive producer. Production/Post Plan A Films Chusy Jardine, director; Andy O’Neil, editor.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74690/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74690/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74690/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74690/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jul. 19, 2018

Adam Reeves has come back to Goodby Silverstein & Partners (GS&P...

Thursday, Jul. 19, 2018

On-location filming in Greater Los Angeles slid 5.2 percent in the second...

Thursday, Jul. 19, 2018

Merkley+Partners (M+P) has created the new position of president and...

Thursday, Jul. 19, 2018

SIGGRAPH 2018 has unveiled details about its Production Sessions program...

Thursday, Jul. 19, 2018

The latest Emmy nomination for Gary Baum, ASC, merits a special place in...

Thursday, Jul. 19, 2018

In a battle among media giants for control of Twenty-First Century Fox's...

Recent SPW Releases

Thursday, Jul. 19, 2018

Now in its fourth season, the Showtime drama The Affair has won the...

Thursday, Jul. 19, 2018

Full-service creative agency hi5.agency grows stronger with the addition...

Thursday, Jul. 19, 2018

Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase...

Wednesday, Jul. 18, 2018

HERO: Creative Management and Strategy has launched in Los Angeles,...

Tuesday, Jul. 17, 2018

SHIFT, the newly-minted parent company of industry-leading video sharing...

MySHOOT Profiles

Laurie Rubin
Director

Cinematographer
Director for commercials and content
Cinematographer, Director
Andy Richter
Director, Producer
Top