Directed by A.V. Rockwell via production house PRETTYBIRD, this TV commerical for Visa launched during Monday Night Football on ESPN (9/11 Buffalo Bills vs. NY Jets game) and will air throughout the season across NBC, Fox, NFL Network, ESPN, and Amazon on Thursday Nights.
Part of the new “Neverending Fan” national campaign, this spot is a retrospective of a fan’s lifelong love of the Buffalo Bills, spanning different generations and marking memorable moments along the way–including a marriage proposal.
Credits
Client Visa North America Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Liam Mckay, art director; Will Curtis, copywriter; Orlee Tatarka, head of production; Robert Saxon, executive producer; Paul Golubovich, sr. producer; David Trujillo, design director; Lis Parker, sr. design producer; Jeff Ackley, Adam Sirkin, motion leads; Ryan Jacobson, David Mellor, motion designers; Amy Lindblade, group strategy director; Patrick Cooper, strategy director; Keiko Schnelle, strategist. Production PRETTYBIRD A.V. Rockwell, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Matt Wensinger, line producer; Rina Yang, DP; Kai Boydell, production design/art direction; Lily Garcia, 1st AD. Editorial Final Cut Jim Helton, editor; Megan Marie Connolly, Elijah hermitt, assistant editors; Justin Brukman, managing director; Suzy Ramirez, exec producer; Rebecca Mitchell, head of production; Miles Barfield, producer. VFX Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Dirk Greene, executive creative director; Nicholas Renaudeau, Flame artist; Phil Brooks, head of design; Jacob Williams, VFX assistant; Kyla Amols, producer; Hoa Vu, production coorindator. Color Grade Trafik Daniel de Vue, sr. colorist; Monica Escalante, assistant colorist; Julia King, color producer. Music New Math Kala Sherman, exec producer; Raymond Loewy, David Wittman, creative directors; Dan Sammartano, composer; “Buffalo Waterworks,” title. Sound Design/Mix Machine NY Michalis Anthis, sound designer/mixer. Matej Obreskovic, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
