Venables Bell + Partners has launched a campaign for Opendoor, the digital platform for residential real estate that facilitates the buying, selling and financing of homes.
The centerpiece of the campaign is this minute-long anthem spot, “Life’s Doors,” showcasing a diverse cast of everyday individuals, each one suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life, to an aquatic proposal, to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut punching realization of having to deal with their house. Opendoor and VB+P collaborated with director Saman Kesh of production company Golden and Academy Award-nominated (Forrest Gump) cinematographer Don Burgess to create this and other spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment–with
Credits
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Eric Boyd, copywriter; Chris Cavalieri, art director; Hilary Coate, head of integrated production; Ben Evangelista, producer; Alex Oztemel, strategy director-communications architect; Gabi Levi, strategy director. Production Company Golden Saman Kesh, director; Geoff McLean, exec producer/owner; Nicole Powell, Arwa Ibrahim, line producers; Don Burgess, DP. Editorial Cut+Run Pete Koob, editor; Kristen Jenkings, exec producer; Chance St. George, assistant editor. VFX/Finishing Blacksmith Charlotte Arnold, exec producer/partner; Perry Tate, head of production; Ashley Goodwin, producer; John Shirley, VFX supervisor & compositor; Hannah Wilk, lead Flame; John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky, compositors; Chris Koelsch, After Effects. Music Stare Crazy Jonathan Dreyfus, composer; Amy Dreyfus, producer. Telecine Blacksmith Mikey Pehanich, colorist; Sam Howells, color assist; Ashley Goodwin, color producer. Mix & Sound Design One Union Joaby Deal, engineer; Michael Swarce, assistant; Jaylen Block-Smith, producer.
Tonal, the strength training system combining revolutionary digital weight technology with personalized, AI-powered coaching, has introduced its new brand platform, “Power Progress,” and advertising campaign developed in partnership with Quality Experience (QX), the creative independent agency founded by Ari Weiss.
Directed by Aube Perrie of Pulse Films (UKMVA Director of the Year 2023 & 2024, UKMVA Best New Director 2021 and Webby’s Best Music Video 2022) with visual effects from The Mill NY, this brand film contrasts how the heavy chains of the past still shape how we work out today, with Tonal representing the future of fitness.
In addition to the brand film, the campaign includes cutdowns ranging from 90 seconds to 15 seconds, with even the shortest spot clearly connecting the old and the new. French director Perrie’s body of work includes music videos for Harry Styles, Megan Thee Stallion, and RM’s “LOST!”
“Sports marketing has had a long history of breakthrough advertising,” said QX creative chairman Weiss. “We wanted to launch with an idea as disruptive as the product itself. Not an easy bar to live up to. Like any great idea the insight is dead simple but the execution is unexpected and riveting. Great sports marketing doesn’t happen without great sports marketers and the team at Tonal shared our ambition to make the marketing as disruptive as the product.”
