Venables Bell + Partners has launched a campaign for Opendoor, the digital platform for residential real estate that facilitates the buying, selling and financing of homes.
The centerpiece of the campaign is this minute-long anthem spot, “Life’s Doors,” showcasing a diverse cast of everyday individuals, each one suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life, to an aquatic proposal, to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut punching realization of having to deal with their house. Opendoor and VB+P collaborated with director Saman Kesh of production company Golden and Academy Award-nominated (Forrest Gump) cinematographer Don Burgess to create this and other spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment–with
Credits
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Eric Boyd, copywriter; Chris Cavalieri, art director; Hilary Coate, head of integrated production; Ben Evangelista, producer; Alex Oztemel, strategy director-communications architect; Gabi Levi, strategy director. Production Company Golden Saman Kesh, director; Geoff McLean, exec producer/owner; Nicole Powell, Arwa Ibrahim, line producers; Don Burgess, DP. Editorial Cut+Run Pete Koob, editor; Kristen Jenkings, exec producer; Chance St. George, assistant editor. VFX/Finishing Blacksmith Charlotte Arnold, exec producer/partner; Perry Tate, head of production; Ashley Goodwin, producer; John Shirley, VFX supervisor & compositor; Hannah Wilk, lead Flame; John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky, compositors; Chris Koelsch, After Effects. Music Stare Crazy Jonathan Dreyfus, composer; Amy Dreyfus, producer. Telecine Blacksmith Mikey Pehanich, colorist; Sam Howells, color assist; Ashley Goodwin, color producer. Mix & Sound Design One Union Joaby Deal, engineer; Michael Swarce, assistant; Jaylen Block-Smith, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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