Venables Bell + Partners has launched a campaign for Opendoor, the digital platform for residential real estate that facilitates the buying, selling and financing of homes.
The centerpiece of the campaign is this minute-long anthem spot, “Life’s Doors,” showcasing a diverse cast of everyday individuals, each one suddenly faced with one of life’s opportunities knocking, wagging, or buzzing at their door. From a city slicker contemplating the goat farm life, to an aquatic proposal, to a playful retiree winning the grand prize in bingo, all abruptly hit with the gut punching realization of having to deal with their house. Opendoor and VB+P collaborated with director Saman Kesh of production company Golden and Academy Award-nominated (Forrest Gump) cinematographer Don Burgess to create this and other spots that illustrate the emotional rollercoaster of joy and anxiety when it comes to such a moment–with
Credits
Client Opendoor Agency Venables, Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Diego Zelaya, sr. art director; Michael Ng, sr. copywriter; Eric Boyd, copywriter; Chris Cavalieri, art director; Hilary Coate, head of integrated production; Ben Evangelista, producer; Alex Oztemel, strategy director-communications architect; Gabi Levi, strategy director. Production Company Golden Saman Kesh, director; Geoff McLean, exec producer/owner; Nicole Powell, Arwa Ibrahim, line producers; Don Burgess, DP. Editorial Cut+Run Pete Koob, editor; Kristen Jenkings, exec producer; Chance St. George, assistant editor. VFX/Finishing Blacksmith Charlotte Arnold, exec producer/partner; Perry Tate, head of production; Ashley Goodwin, producer; John Shirley, VFX supervisor & compositor; Hannah Wilk, lead Flame; John Shirley, Robert Bruce, Yebin Ahn, Jacob Slutsky, compositors; Chris Koelsch, After Effects. Music Stare Crazy Jonathan Dreyfus, composer; Amy Dreyfus, producer. Telecine Blacksmith Mikey Pehanich, colorist; Sam Howells, color assist; Ashley Goodwin, color producer. Mix & Sound Design One Union Joaby Deal, engineer; Michael Swarce, assistant; Jaylen Block-Smith, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
