Professional athletes switch teams and cities at a moment’s notice while fans, traditional media, and social media churn to keep track of every move. February 2023 may go down as one of the wildest trade seasons in the history of the NBA, with 28 teams trading 58 players.
This deftly humorous spot titled “Traded”–which was conceived by agency Venables Bell + Partners (VB+P) for client Opendoor, a digital real estate platform–taps into that pro sports dynamic through a player press conference, showing what happens when an athlete finally stops giving boilerplate answers and starts speaking their mind about the often sensationalized topic of trades. In doing so, Opendoor highlights the universal truth that whether you’re a superstar or a regular Joe or Jane, moving remains one of the most stressful experiences in life.
Clay Weiner of Biscuit Filmworks directed “Traded” for Opendoor, an official sponsor of the Phoenix Suns, an NBA team which recently traded for a superstar and as a result has become a leading contender for the league championship.
In “Traded,” an athlete gives an unbridled assessment of the difficulties of being traded and having to move himself and his family to a different city. His tone softens, though, when a reporter informs him of Opendoor and the ways it can make the process much easier.
Credits
Client Opendoor David Corns, VP of marketing; Lauren West, head of content, marketing; Tirza DiOro, marketing lead, brand content. Agency Venables Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Byron del Rosario, art director; Ryan Hoercher, copywriter; Michael Ng, sr. copywriter; Diego Zelaya, sr. art director; Hilary Coate, head of integrated production; Lexi Alaga, producer; Jasmine Clark, group strategy director; Neil Slotterback. sr. strategist. Production Company Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, executive producer; Sean Moody, head of production; Trevor Allen, line producer; Tim Hudson, DP; Damon Fortier, production designer; Jenna Wright, wardrobe stylist; Kokeeta Douglas, makeup aratist. Editorial Cut+Run Pete Koob, editor; Stefan Manz, assistant editor; Brian Stanley, exec producer; Kristen Jenkins, head of production. VFX Jogger Andy Brown, exec producer; Brendan Crockett, lead Flame artist; Katrina Salicrup, Michael Vaglienty, Trent Shumway, Jorge Tanaka, Flame artists; Diana Cheng, head of production; Joel Paisner, producer. Color Blacksmith Mikey Pehanich, colorist; Sam Howells, color assisst; Adam Vevang, color producer. Audio One Union Joaby Deal, engineer/sound designer; Michael Swarce, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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