This spot tells us the story of University of Phoenix graduate Carlos Ramirez who persevered, rising from a disadvantaged household to become a nurse at the helm of an intensive care unit.
Peter Thwaites of The Corner Shop directed for agency 180LA, with music and sound design from stimmung.
Client University of Phoenix Music/sound: stimmung, Santa Monica, Calif. Matt Powell, music; Gus Koven, sound designer; Rory Doggett, creative director; Kristina Iwankiw, exec producer. Audio Post: Eleven, Santa Monica Mike Franklin, mixer Agency: 180LA Production: The Corner Shop, Santa Monica, Calif. Peter Thwaites, director
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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