Saturday, December 16, 2017
You are here:

Ty Burrell Stays In "Modern Family" Character For National Association of Realtors, Arnold Worldwide


Robert Goldrich
Friday, May. 6, 2016


Log in or register now!

Ty Burrell portrays Modern Family character Phil Dunphy in this spot which taps into his “Phil’s-osophies” platform--except this time he touches upon the ways Realtors provide a competitive advantage in the home buying process. Titled “Ball,” this piece reinforces the National Association of Realtors (NAR) mantra that we need a Realtor rather than just a real estate agent to make the most out of the housing market. Dunphy is clearly a Realtor and affirms so in “Modern Family,” weaving the NAR message into a recent episode of the primetime series.

That message is then echoed comedically in this commercial in which Dunphy talks about the quick cat-like reflexes needed to capitalize on housing/real estate opportunities. To demonstrate his reflexes, he is supposed to grab a fast approaching ball thrown from off screen towards him--only to fail multiple times.

Modern Family creators Christopher Lloyd and Steve Levitan directed “Ball” for Arnold Worldwide.


Client National Association of Realtors  Agency Arnold Worldwide Jim Elliott, global chief creative officer; Sean McBride, EVP/executive creative director; Nate Donabed, VP/creative director (art); Josh Kahn, VP/creative director (copy); Liz Breen, copywriter; Ashley Herrin, art director; Sean Vernaglia, sr. broadcast producer; Jake Williams, assistant broadcast producer; Dayna Stanley, art producer; Kathy McMann, VP director of art production. Media Agency Havas Media/Cake Greg James, chief strategy officer; Stacy Fuller, head of content. Havas Media North America; Jenna Fidellow, SVP/general manager Cake. Network ABC Jeffrey Weinstock, VP/creative director; Jessica Popper, director, integrated marketing; Andy Staub, coordinator. Production Moving Parts Christopher Lloyd, Steve Levitan, directors; Chad Cooperman, exec producer; Jon Goldberg, line producer. Jim Bogdonas, cinematographer. Editorial Brendan Murphy, editor. Music Tommy Fields

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Dec. 15, 2017

After years of tremors, the earthquake that had long been predicted...

Friday, Dec. 15, 2017

Lively Group , the New York-based creative collective, has hired Rob...

Friday, Dec. 15, 2017

Mob Scene , an entertainment marketing agency for major motion picture...

Friday, Dec. 15, 2017

The Academy of Motion Picture Arts and Sciences has announced that nine...

Thursday, Dec. 14, 2017

Michelle Kunken has been named an executive creative director at Saatchi...

Thursday, Dec. 14, 2017

The Federal Communications Commission repealed the Obama-era "net...

Recent SPW Releases

Friday, Dec. 15, 2017

Blackmagic Design today announced a worldwide training and certification...

Friday, Dec. 15, 2017

AtSwim Director Alberto Accettulli was tasked with taking his crew to the...

Thursday, Dec. 14, 2017

XTRMX , a leading innovator in remote collaborative video editing and...

Thursday, Dec. 14, 2017

The international crime drama Gomorrah is the latest television production...

Thursday, Dec. 14, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Wednesday, Dec. 13, 2017

Librarian of Congress Carla Hayden announced the 2017 selections to the...