Ty Burrell portrays Modern Family character Phil Dunphy in this spot which taps into his “Phil’s-osophies” platform–except this time he touches upon the ways Realtors provide a competitive advantage in the home buying process. Titled “Ball,” this piece reinforces the National Association of Realtors (NAR) mantra that we need a Realtor rather than just a real estate agent to make the most out of the housing market. Dunphy is clearly a Realtor and affirms so in “Modern Family,” weaving the NAR message into a recent episode of the primetime series.
That message is then echoed comedically in this commercial in which Dunphy talks about the quick cat-like reflexes needed to capitalize on housing/real estate opportunities. To demonstrate his reflexes, he is supposed to grab a fast approaching ball thrown from off screen towards him–only to fail multiple times.
Modern Family creators Christopher Lloyd and Steve Levitan directed “Ball” for Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide Jim Elliott, global chief creative officer; Sean McBride, EVP/executive creative director; Nate Donabed, VP/creative director (art); Josh Kahn, VP/creative director (copy); Liz Breen, copywriter; Ashley Herrin, art director; Sean Vernaglia, sr. broadcast producer; Jake Williams, assistant broadcast producer; Dayna Stanley, art producer; Kathy McMann, VP director of art production. Media Agency Havas Media/Cake Greg James, chief strategy officer; Stacy Fuller, head of content. Havas Media North America; Jenna Fidellow, SVP/general manager Cake. Network ABC Jeffrey Weinstock, VP/creative director; Jessica Popper, director, integrated marketing; Andy Staub, coordinator. Production Moving Parts Christopher Lloyd, Steve Levitan, directors; Chad Cooperman, exec producer; Jon Goldberg, line producer. Jim Bogdonas, cinematographer. Editorial Brendan Murphy, editor. Music Tommy Fields
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
