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twofifteenmccann, Duffy Williams "Never Fight Alone" for Gears of War 4


Robert Goldrich
Thursday, Sep. 15, 2016


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To introduce Gears of War 4, available on Oct. 11, twofifteenmccann’s new online and social campaign, “Never fight Alone,” which broke today (9/15), builds on last year’s Gears Ink campaign.  And just as Gears of War 4 is a game about brotherhood and camaraderie, the new work focuses on the stories of some of the game’s most dedicated fans, exploring their passion for the game and their loyalty to one another as they get tattoos of Gears iconography. 

Co-directing and editing this short profiling Game of War 4 fans were Shadd Williams and Michael Duffy of Duffy Williams.


Client Xbox/Gears of War 4 Agency twofifteenmccann Scott Duchon, chief creative officer; Neil Bruce, creative director; Ryan Carver, art director; Latasha Ewell, copywriter; Alex Spahr, director of integrated production; Kacey Hart, sr. producer; Brandon Chen, producer; Gabrielle Tenaglia, director of strategy; Brian Wakabayashi, strategy director; Daniele Dominguez, strategist. Production Duffy Williams Shadd Williams, co-director/producer; Michael Duffy, co-director/DP; Lea Dunn, production coordinator. Editorial Duffy Williams Michael Duffy, Shadd Williams, editors. Finishing Ntropic Emily Avoujageli, sr. producer; Kevin Miler, color producer; Yvonne Pon, associate producer; Matt Tremaglio, lead Flame artist; Steve Zourntos, Flame artist; Sharif Nakhleh, editor; Nick Sanders, colorist; Gillen Burch, VFX assistant. Mixing/Sound Design One Union Recording Eben Carr, mixing. Music Alex Sargent, composer.

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