Thursday, November 23, 2017
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Truth Collective, Director Neustadter See Life Through "The Good Portal" For LensCrafters

By

Robert Goldrich
Wednesday, Jul. 12, 2017

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This campaign for LensCrafters from agency Truth Collective brings the message of “seeing life through a different lens” to the brand. The creative work introduces “The Good Portal,” a concave window built into a wall in a vibrant and diverse Los Angeles neighborhood, and provides a hidden experience for people to enjoy.

When people take a peek into the portal, they are brought into an awe-inspiring performance from the talented Los Angeles Children’s Orchestra and MUSYCA, California’s performing arts organization for kids. Those looking into the portal see a mix of children performing in an orchestra and choir, singing and playing instruments.  An original song was scored for the campaign titled, “See. Good. Music,” from two-time Grammy-nominated, David Schuler. 

Directed by Adam Neustadter of production house PF100, the spot captures the reactions of those stopping by for an unexpected experience.

Credits

Client LensCrafters Agency Truth Collective Jeremy Schwartz, executive director; John Roberts, strategy lead. Production PF100 Adam Neustadter, director; Barry Sonders, producer; Malcolm Wax, executive producer; Nick Bupp, DP. Editorial PF100 Niles Howard, editor. Music David Schuler, music director.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/72399/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/72399/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/72399/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/72399/1280x750" frameborder="0" allowfullscreen></iframe>
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