Swizz Beatz, Jadakiss and Styles P. are featured in this colon cancer prevention PSA targeting African-American men, a group who’s at an extremely high risk for the disease due to genetics, the stigma and lack of healthcare coverage.
As it relates to colon cancer specifically, African Americans continue to have the highest incidence, highest mortality, and lowest survival among any other racial group.
TRONIC (aka Antonio McDonald) directed and executive produced the spot through his African-American owned, full-service production studio KUAMP (Keep Up And Make Progress).
TRONIC turned out the spot–part of the “Keep Joy Alive” campaign–for client FCancer out of agency Giant Spoon.
The spot is currently appearing on screens at various baseball stadiums, including for such teams as the Yankees, Red Sox, White Sox, and Angels. Additionally, with the NFL season just underway, the PSA is being featured on stadium screens for the Chicago Bears, Washington Redskins, Oakland Raiders and Pittsburgh Steelers.
CreditsClient FCancer Agency Giant Spoon Joe Foteringham, Daniel Macena @ DANM, creative directors. Production KUAMP TRONIC, director; Antonio McDonald, exec producer; Shelley Cheung, producer; Berenice Eveno, DP. Editorial Paul Ewen, editor. GFX Imaginary Forces Grant Lau, GFX. Audio John Terrelle Color Nice Shoes Sal Malfitano, colorist.
The Best Work You May Never See: Perlorian Brothers, Arrivals + Departures “Reel It In” For Fisherman’s Friend
Lozenge brand Fisherman’s Friend rolled out its “Reel It In” campaign, including this centerpiece spot featuring a colorful cast of hotel characters such as a bellhop, a singer and a set of twins. We see how Fisherman’s Friend--in the form of an ubiquitous fisherman character--can soothe a variety of throat ailments, from sore throats and raspy voices to persistent coughs.
The lighthearted package of spots for the Canadian market was directed by the Perlorian Brothers via Toronto production house Merchant for agency Arrivals + Departures.
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