Swizz Beatz, Jadakiss and Styles P. are featured in this colon cancer prevention PSA targeting African-American men, a group who’s at an extremely high risk for the disease due to genetics, the stigma and lack of healthcare coverage.
As it relates to colon cancer specifically, African Americans continue to have the highest incidence, highest mortality, and lowest survival among any other racial group.
TRONIC (aka Antonio McDonald) directed and executive produced the spot through his African-American owned, full-service production studio KUAMP (Keep Up And Make Progress).
TRONIC turned out the spot–part of the “Keep Joy Alive” campaign–for client FCancer out of agency Giant Spoon.
The spot is currently appearing on screens at various baseball stadiums, including for such teams as the Yankees, Red Sox, White Sox, and Angels. Additionally, with the NFL season just underway, the PSA is being featured on stadium screens for the Chicago Bears, Washington Redskins, Oakland Raiders and Pittsburgh Steelers.
