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    TRONIC Directs Colon Cancer Prevention PSA Targeting African-American Men

    By SHOOTUpdated:No Comments2052 Views

    Swizz Beatz, Jadakiss and Styles P. are featured in this colon cancer prevention PSA targeting African-American men, a group who’s at an extremely high risk for the disease due to genetics, the stigma and lack of healthcare coverage.

    As it relates to colon cancer specifically, African Americans continue to have the highest incidence, highest mortality, and lowest survival among any other racial group.

    TRONIC (aka Antonio McDonald) directed and executive produced the spot through his African-American owned, full-service production studio KUAMP (Keep Up And Make Progress).

    TRONIC turned out the spot–part of the “Keep Joy Alive” campaign–for client FCancer out of agency Giant Spoon.

    The spot is currently appearing on screens at various baseball stadiums, including for such teams as the Yankees, Red Sox, White Sox, and Angels. Additionally, with the NFL season just underway, the PSA is being featured on stadium screens for the  Chicago Bears, Washington Redskins, Oakland Raiders and Pittsburgh Steelers.

    Credits

    Client FCancer Agency Giant Spoon Joe Foteringham, Daniel Macena @ DANM, creative directors. Production KUAMP TRONIC, director; Antonio McDonald, exec producer; Shelley Cheung, producer; Berenice Eveno, DP. Editorial Paul Ewen, editor. GFX Imaginary Forces Grant Lau, GFX. Audio John Terrelle Color Nice Shoes Sal Malfitano, colorist.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Antonio McDonaldGiant SpoonKUAMPTRONIC



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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