Tuesday, October 23, 2018
You are here:

Translation, Nike "Rise, Grind, Shine Again" For NBA Finals MVP Kevin Durant

By

Robert Goldrich
Wednesday, Jun. 13, 2018

1539 views

Log in or register now!

Minutes after Golden State won the NBA Championship crown for the second year in a row, Nike launched its latest film in collaboration with Finals MVP Kevin Durant. 

“Rise. Grind. Shine. Again,” created with agency Translation, this piece depicts the hard work that KD has put in throughout his life to become an NBA champion: waking up, working out, practicing, performing at a high level in games and doing it again, day after day. 

The spot includes found footage of Durant as a lad--where he’s seen running a neighborhood hill--playing on youth teams and at the University of Texas. The film reaches a crescendo as KD stands atop the hill and strikes a Superman pose, signifying he’s done it--again.

“This incredible film is about Kevin’s dedication and perseverance to his craft,” said Steve Stoute, CEO of Translation. “Every step of the way, Kevin personifies what it means to be an athlete on and off the court and is a living example of Nike’s mission to expand what’s possible.”

Credits

Client Nike Agency Translation Steve Stoute, CEO; John Norman, chief creative officer; Andy Ferguson, group creative director; Geoff Proud, Eduardo Petersen, creative directors; Eugene Gao, copywriter; Ben Howard, art director; Miriam Franklin, director of content production; Kristen Cooler, sr. content producer; Jean-Luc Lukunku, assistant producer. Editorial Lost Planet Mike Sobo, editor; Steven San Miguel, assistant editor; Samara Kelly, post sr. producer; Krystn Wagenberg, post exec producer. Graphic House Black Hole Felix Cabrera, sr. producer; Reginald Butler, lead designer/animator; Andre Same, sr. designer/animator; Tim Farrell, Flame artist; Isabel Gomez, Flame assistant. Audio Post Heard City Keith Reynaud, mixer; Sasha Awn, exec producer; Andi Lewis, producer. Color Company 3 Kate Raisch, colorist; Kate Aspell, producer. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer.

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/76692/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/76692/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/76692/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/76692/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Oct. 22, 2018

Tool of North America has signed director Hal Kirkland for commercials...

Monday, Oct. 22, 2018

Director Elena Petitti di Roreto has signed with bicoastal Epoch Films for...

Sunday, Oct. 21, 2018

CBS Corp. says that Richard Parsons, its interim chairman, has resigned...

Sunday, Oct. 21, 2018

Forty years after he first appeared in theaters, Michael Myers is still...

Saturday, Oct. 20, 2018

Voicing wake-up calls for new generations to save cinema, oceans and...

Friday, Oct. 19, 2018

Jonah Hill has always wanted to direct. He worships filmmakers and has...

Recent SPW Releases

Monday, Oct. 22, 2018

A powerful, new music video, produced by Derby and directed by Ezra...

Monday, Oct. 22, 2018

Blackmagic Design today announced Weezer’s new music video for their hit...

Thursday, Oct. 18, 2018

Nine Mile Circle provided the visual effects firepower for Win , the new...

Thursday, Oct. 18, 2018

Dozens of entertainment sound professionals put their golf and poker...

Thursday, Oct. 18, 2018

Technicolor Post announced today the appointment of Massimo D’Avolio to...

Thursday, Oct. 18, 2018

Four time Academy Award ® -nominated Production Designer Jeannine Oppewall...

MySHOOT Profiles

Jeff France
Director

Director
Daniel Azarian Photo
Director, Editor

MySHOOT Company Profiles

Top