On August 2nd, DIRECTV became a new company comprising all of AT&T’s previously held U.S. video assets. A new overall look and feel introduced for DIRECTV is reflected in this first-ever advertising campaign for DIRECTV Stream, formally AT&T TV. Launched on social platforms and national TV, the “Get Your TV Together” campaign features tennis champion, and superstar Serena Williams mashed up with iconic films to bring to life the brand’s core features of having the best of both worlds–live and on-demand entertainment. The campaign tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content.
Developed in partnership with creative agency TBWAChiatDay LA, the creative platform is a call to consumers to un-complicate their entertainment lives. The mesh of live entertainment with on-demand fare reaches new heights in this "Wonder" commercial–directed by Traktor via production house Stink–in which a viewer shifts back and forth between Williams in a tennis match and the movie Wonder Woman 1984, yielding a Williams/Wonder Woman mashup hero combating evil tennis ball-spewing machines threatening to take over a giant mall. With racket in hand, Williams is up to the heroic task of saving shoppers and shopping.
Credits
Client DIRECTV Agency TBWAChiatDay Los Angeles Erin Riley, president; Renato Fernandez, chief creative officer; Ariel Abramovici, Bruno Acanfora, creative directors; Mark Winters, Ryan Buckley, associate creative directors; Will Holmes, art director; Tyler Archibald, copywriter; Andrew Bae, jr. art director; Yashashree Samant, jr. copywriter; Bruno Regalo, head of design; Jake Skirving, sr. designer; Andrea Nazarino, jr. designer; Guia Iacomin, director of content production; Jack Cutler, sr. producer; Brandon Loftin, associate producer; Hashi Clark, executive art producer; Jen Costello, chief strategy officer; Jesse Unger, group strategy director; Jonathan Handy, associate strategy director; Krystal Hawkins, sr. strategist; Hannan Schweitzer, jr. strategist; Laura Mayer, data director. Critical Mass Val Carlson, chief creative officer; Andrew Lavery, group creative director; James Maclean, creative director; Javier Olivares, Megahn O’Neil, associate creative directors; Ryan Mesnchuk, Megan King, sr. art directors; Taylor Lumley, art director; Ana Benitez Duarte, designer; Peter Lagosky, Melissa De Sa, sr. copywriters; Daisy Swain, copywriter; Jen Goldberg, group strategy director; Kyle Bottoms, strategy director; Sydney Woodman, executive producer; Audrie Sham, Ashleigh Fehmie, sr. producers; Vicky Patel, sr. producer; Christine Spitler, Lexi Scott, Sylvia Brach, Ethan Cole, producers. Production Stink Films Traktor, director; Daniel Bergmann, president, Mungo Maclagan, exec producer; Par M. Ekberg, DP; Leah Allina, line producer. Editorial Arcade Jeff Feruzzo, Brad Wasekwich, lead editors; Ryan Andrus, assistant editor; Alexa Atkin, exec producer. VFX JAMM, Culver City, Calif. Jake Montgomery, VFX supervisor/lead compositor; Andy Boyd, VFX supervisor/CG supervisor/lead CG; Patrick Muñoz, Lisa Kim, Flame artists; Brady Doyle, Jake Bohringer, Nuke artists; Stew Burris, animation supervisor; Zachary DiMaria, CG lead; Ben Martin, Connie Ho, Jonathan Chua, Anthony Thomas, Yuson Fuji, DeVon Beasley, CG artists; Ashley Greyson, sr. producer; Alexandra Rickards, production coordinator; Asher Edwards, exec producer; Adam Scott, colorist; Carver Moore, color assist; Anna Dood, color producer. (Toolbox: Flame, Nuke, Houdini, Maya, Baselight) Audio Post Lime Studios, Santa Monica, Calif. Matt Miller, head mixer; Ian Connie, assistant mixer; Susie Boyajan, exec producer. Sound Design String & Tins, London Culum Simpson, sound designer; Laura Leigh, producer. Music South Music and Sound, Santa Monica, Calif. Dan Pritikin, Matt Drenik, creative directors; Vladimir Berkhemer, Jon Darling, composers; Ann Haugen, exec producer; Ignacio Zax, producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
