Derek Cianfrance of RadicalMedia directed two narrative films for the Foundation to Combat Antisemitism out of agency Wunderman Thompson.
Part of the #StandUpToJewishHate” campaign is this piece entitled “Son” in which a father confronts his teenage son for antisemitic online posts and creates a raw, teachable moment by driving the lad to a temple to witness real families attending services.
Client Foundation to Combat Antisemitism (FCAS) Agency Wunderman Thompson Tom Murphy, chief creative officer, North America; Susan Golkin, executive creative director; Mike Folino, Lu Romero, creative directors; Angela Barber, SVP, content production, North America; Tara Leinwohl, Deb Archambault, executive producers; Paul Greco, executive director of music & audio; Rodrigo Maroni, chief strategy director; Will Sandwich, chief data officer; Maddie Gupta, group strategy director. Agency Mindshare Greg Manago, president, North America, Content+; Grant Lipschultz, producer, Content+; Rebecca Borg, sr. director, Content+; Shadae Bradshaw, associate director, Content+. Agency GroupM/WPP Jeffrey O’Connor, group director, Midas Exchange; Chris Pope, director, programatic services, GroupM Nexus. Production Company RadicalMedia Derek Cianfrance, director; Jim Bouvet, SVP head of commercials, exec producer; Trevor Battaglia, head of production; Tyler Byrne, producer; Jody Lee Lipes, DP. Editorial Final Cut Jim Helton, editor; Alyce Muhammed, assistant editor; Wade Weliever, Jamie Nagler, producers; Sarah Roebuck, exec producer. VFX Framestore Sebastien Boulang, VFX shoot supervisor; Zimei Song, 2D lead; Avery Herzog, Gil Milstein, Nuke compositors; Keno Naidoo, Raul Ortego, Flame compositors; Daniel Peterson, designer; Heino Henning, exec producer; Meghana Penumarthi, VFX coordinator; Christina Chung, Mimi Milligan, VFX producers. Color Company 3 Tim Masick, colorist; Stephen Winterhalter, color assistant; Ryan Moncreif, color producer. Music JSM Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Andrew Manning, Norm Fleker, Sharon Cha, sr. producers; Nathan Kil, co-composer. Sound Heard City Phil Loeb, mixer/sound designer; Gloria Pitagorsky, managing director; Jackie James, head of production; Liana Rosenberg, exec producer; B Munoz, sr. producer; Dylan Setson, assistant producer; Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo, assistant mixers.
Iconic Agency was tasked with creating a global statement highlighting Oracle Red Bull Racing’s support of bringing a Formula 1 event back to Africa. The story follows F1 legend David Coulthard as he breaks into Johannesburg’s hallowed Kyalami racetrack to see if Red Bull’s RB7 car has what it takes. This four-minute heist story is part action-epic, part comedy and all thrills as Coulthard gets more than he bargained for when he finally gets the car on the track.
RSA Films’ Sam Coleman directed the film which was produced by Iconic Agency in collaboration with Patriot Films.
“South Africa is such a melting pot of diversity, we also wanted to celebrate our local culture and humor,” said Andrew Kirkby, executive creative director, Iconic Agency. “We turned to master storyteller Sam Coleman, whose narrative style really captures the nuances and heart of Johannesburg to create a proudly South African short film that appeals to a mainstream audience beyond motorsport. We have living legend race driver David Coulthard and also beloved South African comedian Jam Jam and national Gusheshe drifting champ Sam Sam.”
Coleman said, “The script read like an action movie. Helicopters, Formula 1 cars, a legendary F1 champion driver, but then also a healthy dose of unique South African culture and comedy all set in a city I love--Joburg. It was irresistible.”
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