In this GEICO spot promoting renter’s insurance, two gals talk about their search for a third roommate, having two prime prerequisites–someone who can help with the cooking, and who has a deep love for cats.
We then meet the woman who satisfies both requirements, Griswalda, who happens to be a full-fledged witch. From her kitchen cauldron emerges a dish which turns one of Griswalda’s roommates into a cat-like creature.
Wayne McClammy of Hungry Man directed “Witch,” part of GEICO’s new Halloweeen-centric campaign from The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Neel Williams, SVP, creative director; Dave Gibson, creative director; Mauricio Mazzariol, associate creative director; Tasha Dean, SVP, head of integrated production; Heather Collier, executive producer; Liza Miller, sr. producer; Elise Canup, jr. producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, Mino Jarjoura, managing partners; Dan Duffy, Caleb Dewart, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor. Editorial Union Editorial Christjan Jordan, editor; James Bird, associate editor; Joe Ross, exec producer; Dani DuHadway, producer. VFX/Finishing The Mill LA Anastasia Von Rahl, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
