In this GEICO spot promoting renter’s insurance, two gals talk about their search for a third roommate, having two prime prerequisites–someone who can help with the cooking, and who has a deep love for cats.
We then meet the woman who satisfies both requirements, Griswalda, who happens to be a full-fledged witch. From her kitchen cauldron emerges a dish which turns one of Griswalda’s roommates into a cat-like creature.
Wayne McClammy of Hungry Man directed “Witch,” part of GEICO’s new Halloweeen-centric campaign from The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Neel Williams, SVP, creative director; Dave Gibson, creative director; Mauricio Mazzariol, associate creative director; Tasha Dean, SVP, head of integrated production; Heather Collier, executive producer; Liza Miller, sr. producer; Elise Canup, jr. producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, Mino Jarjoura, managing partners; Dan Duffy, Caleb Dewart, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor. Editorial Union Editorial Christjan Jordan, editor; James Bird, associate editor; Joe Ross, exec producer; Dani DuHadway, producer. VFX/Finishing The Mill LA Anastasia Von Rahl, exec producer.
Apple’s holiday ad--“Heartstrings,” launched ahead of International Day of Persons with Disabilities--introduces us to a father with mild-moderate hearing loss. But thanks to the clinical grade Hearing Aid feature on AirPods Pro 2, he can now hear his daughter playing the Crosby, Stills, Nash & Young classic “Our House” on her new guitar, just unwrapped on Christmas morning.
The breakthrough ability to hear clearly is all the more impactful in that it comes after we journey with the dad down memory lane as he recalls his daughter’s first guitar, her birthday, her first day of school--though the sound of his flashbacks is muffled. But once he activates the Hearing Aid feature, dad can properly hear his daughter in the present--and with that even the memories can be heard clearly.
“Heartstrings” was directed by Henry-Alex Rubin of production house SMUGGLER for TBWAMedia Arts Lab Los Angeles, with sound design by three-time Oscar winner Paul N.J. Ottoson who helps us experience the father’s hearing loss and then its restoration. (Ottoson won two Oscars for The Hurt Locker--for best sound mixing and best sound mixing--and another for best sound editing for Zero Dark Thirty.) Read More
