Top Spot of the Week: Volvo's "Moments" From Forsman & Bodenfors
This short film follows a girl as she is walking to her first day at a new school. During her commute, we see glimpses of what life holds for her in the coming years--growing up, traveling the world, settling down and raising a family. All of this comes to an abrupt stop as the girl steps out in front of an oncoming Volvo XC60.
But the car’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends on: “Sometimes the moments that never happen, matter the most.”
The film was created by agency Forsman & Bodenfors and directed by Gustav Johansson via New Land.
Client Volvo Agency Forsman & Bodenfors, Stockholm Karl Risenfors, Andreas Malm, art directors; Gustav Johansson, copywriter; Martin Joelsson, graphic designer; Jim Elfving, producer. Production New Land Gustav Johansson, director; Chayse Irvin, DP; Therese Engberg, exec producer. Editorial Cut+Run Sam Ostrove, editor.
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