Top Spot of the Week: Verizon’s “A Lot Can Happen In 48 Hours”
Matthijs van Heijningen of MJZ directed this Verizon spot for mcgarrybowen which chronicles the rollercoaster ride of an adventure experienced by Edward Norton (Fight Club, American History X, The Incredible Hulk) in two days, underscoring the 48-hour battery life of the Droid Maxx smartphone.
The piece opens in a morgue where Norton emerges from his body drawer and flashes back to what’s transpired over the past 48 hours--from finding a wallet to crashing a plane, to being held captive by a survivalist, to uncovering a small fortune to nearly gambling away his life in a Connect Four game.
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