Top Spot of the Week: The Times/The Sunday Times' "Heart of the Story"
Ivan Bird of production house Rattling Stick directed this UK spot that is part of The Times and The Sunday Times’ first ever joint branded campaign from agencies Chi & Partners and Team News.
Titled “Heart of the Story,” the spot takes us to breaking news events as we see how The Times newspapers cut through all the noise to get to the crux of the matter.
The piece also marked the commercial editing debut of Richard Woolway who’s with editorial house Stitch in the Soho district of London. Woolway served for around three years as an assistant at Stitch.
Client The Times & The Sunday Times Agency CHI & Partners and Team News Production Rattling Stick Ivan Bird, director; Emily Atterton, producer. Editorial Stitch Editing Richard Woolway, editor. Postproduction Big Buoy Jonathan Murray, producer. Audio Wave Studios Tony Rapaccioli, sound engineer; Nick Rapaccioli, composer/arranger.